Hyundai maintains it can barely build enough of its core models to satisfy North American consumers, but that doesn't mean it isn't keen to expand its offerings to capture developing segments of the market. According to Edmunds, one of those expanding niches could be the burgeoning subcompact crossover segment. The website quotes Hyundai North America president and CEO John Krafcik as acknowledging his company is "very under-represented" in crossovers, the market's hottest vehicle type.
According to a report in Ward's Auto, the pale fortunes of the soon-to-depart Hyundai Veracruz aren't stopping Hyundai from considering another dedicated seven-seat crossover. Although the new Santa Fe will usher in a long-wheelbased sibling that can seat seven, Hyundai Motor America CEO John Krafcik advises Ward's to "stay tuned for future details on a potential premium crossover" that could be a dedicated – read: Veracruz replacing – CUV for seven.