Hyundai is the latest automaker to release its Super Bowl ad online ahead of the game. However, many people might miss it because the spot is only playing is Canada during the game. The mix of propulsive music and stylistic shots of the Genesis is one of the more visceral commercials for the event, so far.
Hyundai Canada had its own ad for the Super Bowl, and instead of a cheetah they went for a more elusive beast: Sasquatch. Created to push the Hyundai Genesis Coupe, the "Country Drive" spot highlights a couple who are amazed at what they find on a drive through the woods. From the Sasquatch's perspective, the feeling's mutual.
According to figures from Desrosiers Automotive Consultants, Hyundai commands about 7.5 percent of the automotive market in Canada, which compares rather well with figures of 7% for Honda and 10.1% for Toyota. If Hyundai can manage to match Toyota for Canadian market share, the Korean automaker has said it will consider restarting its plant in Bromont, Quebec, in order to meet demand.