Autoblog

Big duh: Hyundai won't build Genesis convertible

Dan Roth — Tue, 06 Jan 2009 07:59:00 EST

Filed under: Convertible, Hyundai, Rendered Speculation

While Hyundai's 2010 Genesis Coupe is going to square off against Ford's muscular selling Mustang, Dearborn's pony will still have the convertible corner of its segment all to itself. Despite early reports to the contrary, Hyundai is insistent that going alfresco was never part of the plan for the GenCoupe. Company spokesman Miles Johnson went on to tell Inside Line that there aren't any convertibles in the works for any of Hyundai's offerings, and that the U.S. market doesn't support the sales numbers Hyundai would require to de-roof the Genesis. At least everyone got to gawk at some nice PhotoChops for a while, and there's always the aftermarket...

[Source: Inside Line, Photo: Nick Wilcox]

Big duh: Hyundai won't build Genesis convertible originally appeared on Autoblog on Tue, 06 Jan 2009 07:59:00 EST. Please see our terms for use of feeds.

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Hyundai readies Genesis Coupe spots for Superbowl debut

Dan Roth — Tue, 23 Sep 2008 18:28:00 EST

Filed under: Coupe, Etc., Marketing/Advertising, Hyundai

Last year, many people got their first glimpse of Hyundai's new Genesis luxury sedan as the Giants beat the stuffing out of the Patriots during Superbowl XLII. Pleased with the results of that effort, Hyundai is coming back to the big game, this time with the Genesis Coupe. Outgoing creative agency Goodby, Silverstein & Partners is handling two 30-second commercials featuring Hyundai's sporty new rear-drive two door. While the agency change has raised some eyebrows, Hyundai insists that it will continue to work with Goodby for quite some time, even as it transitions creative duties to World Marketing Group, already handling media buys for the automaker. We'll have to tune in for all four quarters to see if the jilted ad folks mailed it in, but judging from the quality of Goodby's work on the Genesis Sedan - and the target-meeting 8,000 units sold - the pigskin-centric effort will likely meet with success.

[Source: Brandweek]

Hyundai readies Genesis Coupe spots for Superbowl debut originally appeared on Autoblog on Tue, 23 Sep 2008 18:28:00 EST. Please see our terms for use of feeds.

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Hyundai planning lightweight Genesis coupe, targa model to follow

Damon Lavrinc — Tue, 18 Mar 2008 23:16:00 EST

Filed under: Motorsports, New York Auto Show, Convertible, Coupe, Hyundai

Click above for a high-res gallery of the Hyundai Genesis Coupe.

On the eve of the official unveiling of the Genesis coupe, we were able to score a few details from company execs about the future of Hyundai's first foray into turbocharged, rear-wheel-drive goodness. While Hyundai will only be showing off two versions of the Genesis coupe in New York, more variants are planned for the future, including a targa model sporting a retractable glass roof (ala Porsche 911 Targa), a convertible, and, more compelling, a lightweight version only offered with the 2.0-liter, turbocharged four-cylinder.

Hyundai admits that only so much can be done to shed pounds from the coupe, which is already a rather portly beast to begin with, but by nixing some of the sound deadening material and possibly ditching the rear seats, Hyundai hopes that the sporting nature of the Genesis coupe will be fully realized. Naturally, this proposed lightweight model would have even more appeal to enthusiasts and could foretell a future motorsports campaign from an automaker that has thus far stayed off the performance junkie's radar.

We'll have a full report after Hyundai's press conference tomorrow, so check back in around 3:50 pm for the full scoop on the Genesis coupe.

Gallery: 2010 Hyundai Genesis Coupe

Hyundai planning lightweight Genesis coupe, targa model to follow originally appeared on Autoblog on Tue, 18 Mar 2008 23:16:00 EST. Please see our terms for use of feeds.

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