REPORT: Hyundai may extend Assurance program, go after fuel economy crown

Dan Roth — Thu, 22 Oct 2009 10:40:00 EST

Filed under: Marketing/Advertising, Hyundai, Earnings/Financials

If you haven't noticed, Hyundai's been on a multifaceted tear lately. Earlier this year, Hyundai came out with its Hyundai Assurance Program, letting customers return their cars if they suffered a loss of employment. CEO John Krafcik confirms that Hyundai Assurance is staying until the end of 2009, and its future beyond that is under serious scrutiny. Aside from its new models, the innovative car-return initiative was probably the biggest news to come out of Hyundai all year, and other automakers have followed suit with similar plans of their own.

While everyone else is down and the overall market has taken a 30% whack, Hyundai's U.S. sales are up 2% for the first nine months of this year.

Rather than rest on its laurels, Hyundai wants to further increase its sales. Turning over the cars it has to offer has made the Korean automaker's model mix relatively fresh, and word is they are going after America's fuel-economy crown, as well. While there is a hybrid Sonata on the way, the new model is probably not going to move Hyundai up from #3 in fuel efficiency all on its own (the automaker trails Toyota and Honda), so the rest of its fleet is reportedly getting a fine-toothed once over.

[Source: Automotive News - sub. req.]

REPORT: Hyundai may extend Assurance program, go after fuel economy crown originally appeared on Autoblog on Thu, 22 Oct 2009 10:40:00 EST. Please see our terms for use of feeds.

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Hyundai's $1.49 fuel promo causing traffic jams at gas stations across the country?

Jeremy Korzeniewski — Wed, 01 Jul 2009 18:58:00 EST

Filed under: Marketing/Advertising, Hyundai, Lifestyle

Hyundai gas promotion traffic - Click above for high-res image gallery

Well, imagine that. People like cheap gas. Enough, in fact, that they're willing to line up in droves just for the privilege of filling up their tanks. As if you needed further proof of this unfailing truth, here are the pictures to prove it. As part of its new Hyundai Assurance Gas Lock promotion, the Korean automaker ran an unannounced campaign in New York, Chicago and Los Angeles where consumers could purchase gas for just $1.49 per gallon.

The catch? There was just one location in each cities where the program was in effect and the location was kept secret until an hour before the promotion began. In a nod to modern social media users, Hyundai sent the information to its Twitter followers (@hyundainews) just before local radio stations announced the promotion city-wide about an hour before it started. Predictably, a mad rush to each location ensued. Nice little PR stunt, no?

Click past the break for the press release and check out the images of the madness shot on location at the Horace Harding BP gas station in New York. Similar scenes were reported in Chicago and LA.

Gallery: Hyundai gas promotion traffic

Continue reading Hyundai's $1.49 fuel promo causing traffic jams at gas stations across the country?

Hyundai's $1.49 fuel promo causing traffic jams at gas stations across the country? originally appeared on Autoblog on Wed, 01 Jul 2009 18:58:00 EST. Please see our terms for use of feeds.

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