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Finally Focusing On The FWD Luxury Game



Luxury used to be so simple in this country. Life was demarcated by a series of vehicular gradations from Chevrolet to Oldsmobile, Oldsmobile to Buick and finally, when one had clambered up every last rung of the socioeconomic ladder, Buick to Cadillac. But that was generations ago, a time before German automakers like BMW and Mercedes-Benz quietly brushed aside makes like Lincoln and Cadillac to establish themselves as the pinnacle of luxury. It was before names like Acura, Infiniti and Lexus elbowed their way up to the luxury buffet as well.

These days, buyers with an eye toward a comfortable, well-equipped vehicle have more options than nearly any other customer thanks to the careful segmentation of the luxury market. Hyundai has long positioned itself as an automaker that knows how to give buyers heaps of content for their dollar, and vehicles like the Genesis and Equus have proven the Korean company can play on the luxury field with the rest of the rear-wheel-drive bruisers out there.

For 2012, the company has sharpened its nearly forgotten Azera to give front-wheel-drive luxury buyers something else to chew on. With its new exterior, gorgeous cabin, V6 power and a host of standard equipment, the sedan is a natural alternative to hardware like the Toyota Avalon, Buick LaCrosse and Ford Taurus.

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2012 Hyundai Azera [w/video] originally appeared on Autoblog on Mon, 27 Feb 2012 11:57:00 EST. Please see our terms for use of feeds.

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