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AddWhy Toyota constantly improving the Prius' fuel economy is something of a fool's errand

Toyota has a great marketing line when it comes to the power of hybrids: "Toyota estimates its hybrids have saved their owners more than 3 billion gallons of gasoline worldwide compared to gasoline-only powered vehicles." We're not going to quibble with that number – it is impressive – but it did raise some questions. After all, if Toyota is really interested in saving billions of gallons of gas, then shouldn't the company try to improve the bottom, and not worry as much about the to

29400-hp Toyota Hybrid-R Concept gets second teaser

Toyota has released a second teaser of its Hybrid-R Concept, along with an estimation of the show car's power output. Using technology that's "similar to that used by Toyota Racing's TS030 Hybrid race car," the concept is expected to deliver over 400 horsepower.

16Toyota promises Hybrid-R concept for Frankfurt

Toyota will be bringing a new concept car to the Frankfurt Motor Show next month. Dubbed Hybrid-R, Toyota says the concept will feature the same Toyota Hybrid System-Racing tech found in the automaker's latest endurance car, the TS030 Hybrid.

38Toyota Auris gets new Touring Sports variant

Toyota showed off the Touring Sports version of the Auris next to the newly introduced Auris Hybrid at last year's Paris Motor Show, but didn't say much about it. Six months later, just ahead of the Geneva Motor Show, the company is crowing about that wagon going on sale with the Hybrid Synergy Drive, creating the Auris Touring Sports Hybrid.

292013 Toyota Auris Hybrid is sharper and sleeker in new form [w/video]

Toyota may have given us the full spec-sheet on its revised Auris before the car made its official Parisian debut, but our first live look at the next-generation wagon nevertheless proves compelling. The longer, lower five-door looks the part of a better-handling hatchback – just the role that Toyota hopes the hybrid can play in the European market.

31Toyota Avalon gets 40-MPG hybrid model for 2013

Given that the 2013 Avalon shares a platform with the new Lexus ES, this news should come as no surprise: Toyota's largest sedan is getting its own hybrid variant for the first time ever. Judging by these first photos, carspotters will have to squint hard to tell that they're looking at a hybrid, as there are only a few small badges and blue-tinted lenses as a tip-off to this vehicle's gas-electric motivation.

92Toyota Avalon gets 40-MPG hybrid model for 2013

Given that the 2013 Avalon shares a platform with the new Lexus ES, this news should come as no surprise: Toyota's largest sedan is getting its own hybrid variant for the first time ever. Judging by these first photos, carspotters will have to squint hard to tell that they're looking at a hybrid, as there are only a few small badges and blue-tinted lenses as a tip-off to this vehicle's gas-electric motivation.

21Toyota gives up first pics of Yaris hybrid

Something there is that doesn't love waiting for the Toyota Yaris Hybrid. Rumors of this vehicle have swirled around for a long while and today Toyota finally released the first official pictures of the production Yaris Hybrid. There are only three, but they show – wait for it – a Yaris. With a hybrid powertrain.

27Report: Daimler next in line to receive hybrid tech from Toyota

2010 Mercedes S400 Hybrid – Click above for high-res image gallery

19Toyota to provide Daimler with hybrid components, technology?

2010 Mercedes S400 Hybrid – Click above for high-res image gallery

17Paris preview: Toyota to emphasize hybrid dominance, showcase Synergy Drive technology

Toyota Auris HSD Full Hybrid concept – Click above for high-res image gallery

AddFirst Ride: We check out the 2011 Lexus CT 200h in Europe

2011 Lexus CT 200h prototype – Click above for high-res image gallery

AddREPORT: Toyota hopes to boost profits by licensing hybrid technology

2010 Toyota Prius – Click above for high-res image gallery

15VIDEO: 2010 Toyota Prius teaser... now with Blue Man Group

Click above to see the Blue Man Group play around with the 2010 Prius

23LA 2008: Toyota shows off Camry CNG Hybrid

Click for high-res image gallery of the Toyoat CNG hybrid Camry

AddLA 2008: Toyota Camry CNG Hybrid

Click for high-res image gallery of the Toyoat CNG hybrid Camry

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