Talk to anyone who studies the U.S. truck market, and you'll hear a prevailing message that customers care about strong performance figures – not high-mpg ratings or other efficiency measures – when they buy a truck. For the most part, trucks are still for people who need to get stuff done, and this stuff need to get done no matter where gas prices are. As Ram CEO Fred Diaz once said, "Truckers don't want to buy hybrids."
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