Autoblog

Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Jeffrey N. Ross — Tue, 05 Feb 2013 19:58:00 EST

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).

This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."

Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Continue reading Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram Truck's Gear Up! hunting series teaches you how to gut a deer originally appeared on Autoblog on Tue, 05 Feb 2013 19:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Ron Howard's Rush gears up to relive Lauda/Hunt showdown

Noah Joseph — Thu, 25 Aug 2011 10:58:00 EST

Filed under: Etc., Celebrities

We know the feeling. You watch a great movie, and then you want more. That's how trilogies are born. Unfortunately, that won't be possible with Asif Kapadia's celebrated documentary Senna, but that doesn't mean we can't have some more racing flicks in the pipeline.

One of the most promising is a project undertaken by Ron Howard that will look at the legendary 1978 Formula One World Championship, in which Niki Lauda suffered a heavy, fiery crash at the Nürburgring only to come back and challenge James Hunt for the title.

Now we've received word on who will star under Howard's direction: Lauda will be played by Daniel Brühl (who you may recognize from Inglorious Basterds and The Bourne Ultimatum), while Chris Hemsworth (he of Thor fame, pictured above) will play Hunt. Romanian-German actress Alexandra Maria Lara will also star in the film that will (hopefully) make us forget all about Sly Stallone's Driven and challenge the likes of Grand Prix and Le Mans for space on the list of the best racing films of all time.

Ron Howard's Rush gears up to relive Lauda/Hunt showdown originally appeared on Autoblog on Thu, 25 Aug 2011 10:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Lotus Cars and Lotus F1 embroiled in naming rights dispute

Noah Joseph — Tue, 28 Sep 2010 18:40:00 EST

Filed under: Motorsports, Government/Legal, Lotus

Stick with us here, because this is going to get a little complicated. We have on the one hand Lotus Cars and Group Lotus. On the other we have the current Lotus F1 team. The former - producers of such sportscars as the Elise and the new Elite - is owned by Malaysian state automaker Proton. The former is also Malaysian-owned, but by businessman Tony Fernandes (pictured above, owner also of Air Asia), and uses the name Lotus under license from Proton.

Still with us? Hold on. We recently reported that the F1 team that currently runs as Lotus Racing was switching its name to Team Lotus. That name, which was used on the famous grand prix team of yore, was claimed by one David Hunt (brother of the late world champion James Hunt), who acquired many of the assets of the old team. Fernandes wanted to bridge that gap, and acquired those rights from Hunt. Thing is, Group Lotus (the automaker and engineering firm, not the F1 team) disputed Hunt's claim on the name in the first place.

As a result, Proton has now terminated its licensing agreement with Fernandes, demanding that his outfit cease using the Lotus name - in any permutation, be it Lotus Racing, Team Lotus or any derivation thereof. Fernandes, girded by his rights acquisition, isn't likely to back down, and we're smelling a messy legal battle ensuing. So keep your eyes peeled on this space, and follow the jump for official statements from both outfits.

[Source: Lotus | Image: SAEED KHAN/AFP/Getty]

Continue reading Lotus Cars and Lotus F1 embroiled in naming rights dispute

Lotus Cars and Lotus F1 embroiled in naming rights dispute originally appeared on Autoblog on Tue, 28 Sep 2010 18:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Virginia man wins Volvo's XC90 treasure hunt

Alex Nunez — Fri, 11 Aug 2006 08:57:00 EST

Filed under: SUV, Marketing/Advertising, Volvo

The Pirates of the Caribbean-themed Volvo XC90, that was buried as part of the automaker's treasure hunt/film tie-in, has a new owner.

David Hutz, 30, of Herndon, VA, and six other finalists were flown to Abaco Island in the Bahamas, where they competed in a group of Survivor-style challenges to complete the search. David was awarded the SUV after he had determined what its ultimate location was. Thankfully for him, he didn't need to dig it up himself. Assistants handled those duties on his behalf.

The V8-powered, movie-themed Volvo is valued at $82,000 and sports 20-inch custom wheels, a full Pirates of the Caribbean graphics package, black leather seating, a quad-tip Borla exhaust system, and numerous other upgrades. After learning that he was the winner, Hutz announced that he'd be giving the car to his wife, who will undoubtedly get right to work removing its way-over-the-top pirate graphics.

No need to fret for the other six finalists, when Volvo, in a surprise move, awarded each of them a new vehicle as well. Happy faces were all 'round.

Volvo was likely in a good mood, seeing as the contest drew very high interest from people around the world. The U.S. alone produced 52,000 participants, several of whom used Autoblog's comments section to share and trade info as they tried to solve the hunt's puzzles. As marketing efforts go, it's hard to think of this one as anything less than a resounding success.

If you just can't get enough of the hunt, Volvo will post Webisodes documenting the competition on August 25.

Related Posts:

(Press release after the jump)

[Source: Volvo]

Continue reading Virginia man wins Volvo's XC90 treasure hunt

Virginia man wins Volvo's XC90 treasure hunt originally appeared on Autoblog on Fri, 11 Aug 2006 08:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments