Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
Stick with us here, because this is going to get a little complicated. We have on the one hand Lotus Cars and Group Lotus. On the other we have the current Lotus F1 team. The former – producers of such sportscars as the Elise and the new Elite – is owned by Malaysian state automaker Proton. The former is also Malaysian-owned, but by businessman Tony Fernandes (pictured above, owner also of Air Asia), and uses the name Lotus under license from Proton.