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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[HUMMER Happy Meal Hysteria]]></title><link>http://www.autoblog.com/2006/08/14/hummer-happy-meal-hysteria/</link><guid isPermaLink="true">http://www.autoblog.com/2006/08/14/hummer-happy-meal-hysteria/</guid><comments>http://www.autoblog.com/2006/08/14/hummer-happy-meal-hysteria/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/suvs/" rel="tag">SUV</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/hummer/" rel="tag">Hummer</a></p><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2006/08/mcd_hummer_2.jpg" id="vimage_1" alt="" /><br /><br />When McDonalds announced that it had teamed up with GM on a new <a href="http://www.autoblog.com/2006/08/03/get-a-hummer-in-your-happy-meal/">HUMMER-themed Happy Meal</a>, it seemed like a no-brainer. Kids like Happy Meals, kids like trucks, and everybody knows HUMMER. You don't need a degree in marketing to figure out that putting these elements together would be a hit for all involved. <br /><br />Reading the <em>New York Times</em>' account of it, however, could lead one to believe that the HUMMER Happy Meal represents the end of western civilization. <br /><br />In last week's article titled <a href="http://www.nytimes.com/2006/08/10/business/media/10adco.html?ref=business">"Would You Like A Gas Guzzler With That?"</a> writer Melanie Warner offers up a plodding critique of the promotion, McDonalds, and of course, GM / HUMMER. The reactions collected are so over-the-top, the article practically reads like satire.<br /><br />Click through for some of the hyperbole-laden "highlights" of the article.<p><a href="http://www.autoblog.com/2006/08/14/hummer-happy-meal-hysteria/" rel="bookmark">Continue reading <em>HUMMER Happy Meal Hysteria</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2006/08/14/hummer-happy-meal-hysteria/">HUMMER Happy Meal Hysteria</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 14 Aug 2006 12:25:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.nytimes.com/2006/08/10/business/media/10adco.html?ref=business&amp;pagewanted=print>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2006/08/14/hummer-happy-meal-hysteria/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/653807/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2006/08/14/hummer-happy-meal-hysteria/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>anne korin</category><category>AnneKorin</category><category>dipping a Big Mac in fry oil and serving it to your kids</category><category>DippingABigMacInFryOilAndServingItToYourKids</category><category>EDF</category><category>environmental defense</category><category>environmental defense fund</category><category>EnvironmentalDefense</category><category>EnvironmentalDefenseFund</category><category>happy meal</category><category>HappyMeal</category><category>hummer happy meal</category><category>hummer happy meal toys</category><category>hummer of a summer</category><category>HummerHappyMeal</category><category>HummerHappyMealToys</category><category>HummerOfASummer</category><category>institute for the analysis of global security</category><category>InstituteForTheAnalysisOfGlobalSecurity</category><category>Mcdonalds</category><category>mcdonalds happy meal</category><category>McdonaldsHappyMeal</category><category>melanie warner</category><category>MelanieWarner</category><category>new york times</category><category>NewYorkTimes</category><category>sierra club</category><category>SierraClub</category><category>toy hummer</category><category>toy hummers</category><category>ToyHummer</category><category>ToyHummers</category><category>would you like a gas guzzler with that</category><category>would you like a hummer with that</category><category>WouldYouLikeAGasGuzzlerWithThat</category><category>WouldYouLikeAHummerWithThat</category><dc:creator><![CDATA[Alex Nunez]]></dc:creator><pubDate>Mon, 14 Aug 2006 12:25:00 EST</pubDate>
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</item><item><title><![CDATA[Get a HUMMER in your Happy Meal]]></title><link>http://www.autoblog.com/2006/08/03/get-a-hummer-in-your-happy-meal/</link><guid isPermaLink="true">http://www.autoblog.com/2006/08/03/get-a-hummer-in-your-happy-meal/</guid><comments>http://www.autoblog.com/2006/08/03/get-a-hummer-in-your-happy-meal/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/suvs/" rel="tag">SUV</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/hummer/" rel="tag">Hummer</a></p><img vspace="4" hspace="4" border="1" alt="" id="vimage_1" src="http://www.blogcdn.com/www.autoblog.com/media/2006/08/hummer-happy-meal-2.jpg" /><br /><br />Why is Ronald smiling? Because he has the new HUMMER Happy Meal toys before everyone else. <br /><br />Starting tomorrow, one of eight toy HUMMERS will be packed in each "boy" Happy Meal ("girl" meals will feature Polly Pocket, so don't fret if you've got a daughter, moms and dads). The full HUMMER lineup is represented, from the now-defunct H1 to the H3T Concept pickup. There's even an alternative-fuel H2H, whose hydrogen tank glows green when the car is pushed. It also comes with "Hydrogen" decals that can be applied to the bodywork to ensure maximum political correctness.<br /><br />Admittedly, the level of detail on the toys is pretty good for a meal throw-in. We might just have to take a ride over to Mickey D's ourselves...<br /><br />(More Ronald, toy shots, and a press release after the jump)<br /><br />[Source: GM, McDonalds]<p><a href="http://www.autoblog.com/2006/08/03/get-a-hummer-in-your-happy-meal/" rel="bookmark">Continue reading <em>Get a HUMMER in your Happy Meal</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2006/08/03/get-a-hummer-in-your-happy-meal/">Get a HUMMER in your Happy Meal</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 03 Aug 2006 18:02:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2006/08/03/get-a-hummer-in-your-happy-meal/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/650310/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2006/08/03/get-a-hummer-in-your-happy-meal/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>h1</category><category>h2</category><category>h2 sut</category><category>h2h</category><category>H2Sut</category><category>h3</category><category>h3t</category><category>h3x</category><category>happy meal</category><category>HappyMeal</category><category>HUMMER happy meal</category><category>HummerHappyMeal</category><category>mcdonalds</category><category>mcdonalds hummer happy meal</category><category>McdonaldsHummerHappyMeal</category><dc:creator><![CDATA[Alex Nunez]]></dc:creator><pubDate>Thu, 03 Aug 2006 18:02:00 EST</pubDate>
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