Last month, you may remember, McDonald's restaurants offered toy Hummers in their Happy Meals. This got some people a bit angry, and Enviroblog put up a McDonald's parody website that allowed visitors to make their own McDonald's sign (that's where the graphic for this post comes from). Then, on Wednesday, McDonald's VP Bob Langert wrote on the company's Corporate Responsibility Blog a response to the Hummer/Happy Meal ruckus. His main point: "Looked at through children's eyes, the miniature Hum
Hummer Happy Meal
When McDonalds announced that it had teamed up with GM on a new HUMMER-themed Happy Meal, it seemed like a no-brainer. Kids like Happy Meals, kids like trucks, and everybody knows HUMMER. You don't need a degree in marketing to figure out that putting these elements together would be a hit for all involved.
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