human touch


Toyota Human Touch ad is gripping

Long considered a top tier carmaker with vehicles that are reliable and dependable, but perhaps lacking some soul, Toyota has put together an ad that hopes to address that concern. Called "Human Touch," it shows us how actual human beings are involved in all of the clever features that make a Toyota a Toyota. And it's the first time a Toyota commercial has made us smile, let alone laugh. Funny and only slightly creepy, the ad features no dialogue but follows a Toyota driver as he gets into his car for a short trip across town. Along the way ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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