Autoblog

Our Latin friends over at Autoblog Spanish report that the Lancia Delta HPE concept car was one of the biggest disappointments of this year's Paris show. From the initial photos we received, we were looking forward to an exciting revival of the Lancia and Delta names, but unfortunately it was one of those "good from far, but far from good" situations as the concept car disappointed in the flesh.

One of the many brands owned by the Fiat group, Lancia has become something of a quirky marque. Its styling direction is controversial at best, and its current marketing strategy is peculiar. Many of Fiat's other brands have been experiencing a rebirth of late. Alfa Romeo is re-emerging with desirable Italian beauties worthy of the badge. The Grande Punto has put Fiat sales back on the map. Ferrari continues to sell as many cars as they can make at whatever price they ask. Even Maserati is on its way back to the top. Lancia, it seems is the last brand in the group deserving of a complete shake-up, top to bottom. But if the Delta HPE show car is to serve as an indication of Lancia's future, it may be a while.

With such competition cars as the Delta Integrale and the Stratos, Lancia was once a dominant force in rally racing – currently one of the most popular forms of motorsport, especially in terms of bridging from the track to the street. Mitsubishi and Subaru have been cashing in big on their rally images. Audi earned its stripes with its then-revolutionary Quattro all-wheel-drive cars. Even Suzuki has begun staking their claim. Lancia, in our humble opinion, ought to re-strategize and go back to its rally-winning roots and show the Japanese pretenders who's the real boss of the dirt road.

Follow the jump for more images of the Delta HPE concept from the show floor and Lancia's full Paris press release.

Lancia has orchestrated the return of the Delta name in the form of the new Lancia Delta HPE concept car, which is being unveiled at the Venice Film Festival. Inspiration for the car is said to be drawn from the Lancia Beta HPE, but this is a lot better looking than that car ever was.

The new Delta evolves Lancia's current styling trends into a look that is both modern and attractive (a combination that proved to be elusive in products like the Thesis sedan). While we do like the look overall, we would be remiss if we didn't point out that the side glass and taillights are extremely Murano-like. In fairness, that taillamp style is also found on the Thesis and the swanky little Ypsilon, so Lancia is being consistent.

While the automaker didn't release any interior photos, they do state that the car incorporates sliding and tilting second-row seating, Bose audio, dual-zone climate control, and Fiat's new Blue&Me system, which incorporates Bluetooth and a USB port to allow the driver to play his or her own digital music from a variety of mobile devices. The cabin itself should be a very pleasant place to be, as Lancia does interiors very well. They tend to err on the side of luxury, which benefits driver and passengers alike.

Lancia only states that the car is set up to accomodate a number of different gasoline and diesel engines, which can be mated to either a six-speed manual or an automatic transmission. Sounds to us like this concept's destined for showrooms in the not-so-distant future. If that's the case, we hope Lancia takes this thing racing, too. We're particularly interested in seeing it in full rally garb -- Martini Racing livery to be precise. After all, it's a Lancia Delta. These's a little history there.

(Rear view, press release after the jump)

[Source: Lancia]