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When it signed Howard Stern last year, Sirius radio picked up a lot of subscribers, but the satellite radio provider still couldn't catch rival XM which sits atop of the subscriber satellite radio heap. Sirius' new six million subscribers represented a huge jump, but XM is closing out 2006 with 7.9 million. The New York Times is now reporting that Sirius might follow the old adage: "If you can't beat 'em, join 'em."

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Having just reviewed an Audi A3 with Sirius satellite radio and an active subscription, I can honestly say that I seriously enjoyed listening to Howard Stern again after months of being cut off cold turkey. It turns out millions of people followed the shock jock to his new residence on Sirius satellite radio, and the company saw a 64-percent growth in new subscribers versus the first quarter of last year. That amounts to 600,640 new subscribers, versus rival XM's addition of 398,000 new subscrib

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