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How much hipster can you pack into a Honda Jazz/Fit? Click above to watch the videos

It's no secret that the Honda Fit is one of our favorite small cars. It blends nimble handling, good fuel efficiency and an amazing interior package. Few cars with such a small footprint can accommodate four adult passengers and their stuff in such comfort. Now the folks at Honda Australia have launched a new promotional campaign and contest they've dubbed Jazz-packing (remember, the Fit is marketed as the Jazz in numerous other global markets).

Just as college students back in the 1960s and 1970s used to stuff phone booths (you do remember what those are, right?) and Volkswagen Beetles, a particularly nerdy looking "scientist" named Rodney oversees the packing of a Honda Jazz with everything from hipsters to ninjas, rappers, and even strongmen and women - you can see all of the clever videos after the jump.

If you've got an idea of what to pack in a Jazz and you live in Australia, just upload a photo to the site where visitors can vote and the entries that get the most votes will get produced into a video like the ones you see after the jump. Whoever suggests the most popular entry will win the car used in the making of the ad.

[Source: Honda Australia]

Continue reading Videos: Honda AU asks 'How much _______ can you pack' in a Jazz/Fit?'

Videos: Honda AU asks 'How much _______ can you pack' in a Jazz/Fit?' originally appeared on Autoblog on Mon, 02 Aug 2010 12:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>fitfit commercialFitCommercialhipsterhipstershondahonda adHonda AUhonda australiahonda commercialhonda fithonda jazzhonda jazz packing contesthonda videoHondaAdHondaAuHondaAustraliaHondaCommercialHondaFitHondaJazzHondaJazzPackingContestHondaVideojazzjazz commercialjazz packingjazz stuffingJazzCommercialJazzPackingJazzStuffingmuscle womenmusclemenMuscleWomenninjaninjasrapperrappersvideoMon, 02 Aug 2010 12:30:00 EST http://www.autoblog.com/feed/19577178/article-comments.xml http://www.autoblog.com/feed/2010/08/02/videos-honda-au-asks-how-much-_______-can-you-pack-in-a-jazz/19577178/article-detail.xml 19577178 http://www.blogcdn.com/www.autoblog.com/media/2010/08/jazzpacking_thumbnail.png http://www.blogcdn.com/www.autoblog.com/media/2010/08/jazzpacking.png <![CDATA[VIDEO: Honda's strategy of winning through failure]]>http://www.autoblog.com/2009/03/30/video-hondas-strategy-of-winning-through-failure/http://www.autoblog.com/2009/03/30/video-hondas-strategy-of-winning-through-failure/http://www.autoblog.com/2009/03/30/video-hondas-strategy-of-winning-through-failure/#commentsFiled under: ,


Click above to view video after the jump

As enthusiasts, we sometimes make the mistake of referring to Honda as a car company. Honda started out as a motorcycle manufacturer, and now makes everything from generators to IRL engines to robots. The Japanese automaker has produced a series of short films to give the rest of the world a better idea of what it's all about. There are three videos so far, and the latest of these short documentary-style productions is about Honda's unique view of failure. The video, titled "Failure: The Secret to Success," provides insight into the thought process of company founder Soichiro Honda, and how he viewed failure as a means to winning. It also shows how much Honda, a successful car company by all accounts, has failed in the past and what it's learned from those missteps. Have you ever seen an orange 1996 Civic? Neither have we, and you'll know why when you watch the video after the jump.

The short film includes appearances by racing team chiefs, designers, engineers, and the one and only Danica Patrick. The video is just over eight minutes long, and it's available to view after the jump. It's worth your time whether you love the big H or not.

[Source: Honda]

Continue reading VIDEO: Honda's strategy of winning through failure

VIDEO: Honda's strategy of winning through failure originally appeared on Autoblog on Mon, 30 Mar 2009 17:59:00 EST. Please see our terms for use of feeds.

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