All Honda wanted to do was save the Earth, one gallon of gasoline at a time. It turns out, though, that in the act of saving said Earth, the Japanese automaker stepped on a few toes – namely, those of Save the Earth Enterprises, an environmental group based in the United States.
Mere hours after Honda's impressive skydiving commercial named "Jump" aired live in Europe, the plane used in the spot crashed and claimed the lives of its pilot and a skydiver. Nine other skydivers aboard the plane, a Pilatus PC-6, were fortunately able to escape before the crash. While Honda has extended its condolences to the victims' families, the automaker was apparently in no way connected to the incident. The sky divers in Honda's commercial and the production crew had all moved on by the