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Honda wants to bring fun, sporty vehicles to the US. That apparently doesn't include the S660 roadster, however.

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Honda has sold out all 8,600 units of the S660 roadster it will build this year in Japan. But despite its youthful orientation, some 80 percent of them were bought by customers over the age of 40.

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Honda wants you to know that it's still dedicated to performance in a brief Japanese commercial simply titled I Like Sports, and the spot showcases much to get excited about from the brand.

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The new Honda S660 promises cheap, open-roof thrills. And as Honda shows, it's even easy to get behind the wheel.

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Honda has revealed the production-spec S660 roadster, a spitting image of the concept revealed 16 months ago, ready to pick up the Beat's mantle and hit showrooms... but sadly only in Japan for the time being.

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Roadsters, you might argue, are best when they're small and nimble. If you're thinking of the Mazda MX-5 Miata, you're on the right track, but there have been even smaller ones: pint-sized, three-cylinder roadsters like the Daihatsu Copen, Suzuki Cappuccino and Smart Roadster. But the most iconic and enduring of them was surely the Honda Beat.

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Apart from a tiny, one-paragraph mention in a press release about the Honda show stand in general, the company hasn't said very much about its completely charming S660 Concept. The model would seem very much to be a look ahead at a possible successor to the Beat kei car for Japanese customers, though we've been told that we shouldn't expect any kind of translation or product for the American market (despite certain key executives wanting more sports cars in the US).

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It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid y

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