After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The strength of the Yen is forcing many Japanese automakers to consider building cars for export markets outside their home country. Honda is no different, and has confirmed that it will build the Fit hatchback at its new plant in Mexico starting in the spring of 2014.
If there's one worldwide news story that's stealing thunder from the impact the global economic downturn is having on automakers, it's the swine flu scare. Now, the two stories converge as Honda Motor Co. has reportedly suspended all global business travel until May 6th... at the earliest. Furthermore, the automaker has said it's considering sending home the families of Japanese workers in Mexico, which is where the outbreak is most dangerous.
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