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    Honda CEO says Insight price won't be reduced further
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    2010 Honda Insight - click above for a high-res gallery
    Honda's new Insight went on sale in hits homeland about a week ago, and already it's under attack. Before it hit the market, there were rumors that it would be much cheaper than the Toyota Prius. Toyota, however, has other ideas. The Insight ...

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    Toyota reportedly cutting Prius price to match Honda Insight in Japan... will U.S. follow?
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    2010 Toyota Prius - Click above for a hi-res gallery
    Toyota may have gotten used to being the leader in the hybrid sedan segment, but the Japanese auto giant didn't get to where it is today by failing to see the writing on the proverbial wall. With arch-rival Honda having priced its new Insight ...

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    Honda pulls out of Frankfurt Motor Show to save costs
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    It's looking like all auto shows are going to be feeling the pinch of a shrinking auto market including the mighty Frankfurt Motor Show. Honda has joined Nissan by pulling out of this fall's event in Germany in order to save money. Earlier this year, Nissan announced that it would only participate ...

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    VIDEO: Honda builds giant LED display out of Insights for commercial
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    Click above to watch commercial after the jump
    The new Honda Insight, while not technically a full parallel hybrid like the Prius (it can cruise on electric power alone but not accelerate), will nevertheless be cross shopped heavily with the heavy weight from Toyota. The Insight's main selling ...

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    Toyota to offer cheaper Prius to compete with Honda Insight
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    2010 Toyota Prius - Click above for a high-res gallery
    According to the ever-flowing and always active rumormill, Toyota may be working on a new low-cost hybrid to do battle with the revived Honda Insight, which is a bit smaller than its rival from Toyota and undercuts its price by a few thousand ...

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    2010 Honda Insight officially priced at $20,470*
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    Click above for high-res image gallery of the 2010 Honda Insight
    Ever since Honda announced the revived Insight hybrid for 2010, rumors have swirled that the new model would undercut its chief rival, the Toyota Prius, in price by a few thousand dollars. Now, it's official. Honda's hot new hybrid ...

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    Detroit 2009: Best automaker cutaway displays
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    Click above for high-res gallery of NAIAS cutaways
    Cutaway displays have been a staple of auto shows for many years, but we're noticing that more and more automakers are devoting money and floor space to cutaway displays. Aside from being cool to look at, cutaways are an increasingly valuable tool ...

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    ABG First Drive: 2010 Honda Insight, 63.4 mpg!
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    Click above for high-res image gallery of the 2010 Honda Insight
    2009 is shaping up to be a big year for hybrids as Ford launches the Fusion and Milan hybrids, Toyota brings us the third generation Prius and the new Lexus HS250h and Honda revives the Insight brand. The original Insight was the ...

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    Leakage: Euro-spec 2009 Honda Insight
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    Click above for a gallery of the Euro-spec 2009 Honda Insight
    We're still six days away from the official unveiling of the 2009 Honda Insight at the Detroit Auto Show, but the crew at Carscoop just couldn't wait to release images of the European-spec hybrid ahead of its debut.The Euro model shown ...

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    Leakage: Honda Insight coming to Japan with Sporty Modulo trim
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    Click above for more shots of the leaked 2009 Honda Insight brochure
    As is so often the case these days, some early details regarding Honda's upcoming Prius-fighter have leaked out before the hybrid's official unveiling at the Detroit Auto Show. Included among the surprises is a Modulo-trimmed ...

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    Production Honda Insight shown in new official image
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    Click above for high-res version Today we've given another glimpse of the production Honda Insight before it debuts next month at the Detroit Auto Show. Aside from the minor details (e.g., door handles and exterior mirrors) that go from concept stylized to production practical, the official ...

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    LA 2008: Honda shows off Insight's Eco Assist dashboard
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    Click above for high-res image gallery of the Honda Insight Eco Assist dashboard
    There's more to driving green than just the car you choose. The way you pilot the vehicle makes a huge impact on your fuel mileage, and automakers are now beginning to endow their new wares with technology that ...

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    Current Prius rumored to get price cut to compete with Insight
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    Click above for a high-res gallery of the 2010 Toyota Prius
    According to AutoExpress' Japan correspondent, Peter Lyon, when the 3rd generation Prius goes on sale in Europe next year, the current model will continue to be sold at a discount along side its modern counterpart. The rumored decision by ...

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    Paris 2008: Honda Insight LIVE REVEAL
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    Click above for a high-res gallery of the Honda Insight
    The Honda Insight concept took a hushed bow under the lights of Paris today. It's Prius-esque, but in person the car is less evocative of its Toyota challenger. The Insight's width and rather low height give it a substantial presence, and ...

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    Toyota considering Prius sub-brand, dealerships
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    Click above image for more shots of the Toyota 1/X hybrid
    There could soon come a day when you waltz into a local Prius dealership to purchase your next hybrid car. As Toyota did with the Scion brand, the Japanese giant is still said to be considering making an entirely new brand just for hybrids ...

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    Paris Preview: Honda readies refreshed Civic Hybrid and i-DTEC gearbox
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    click above for more shots of the 2009 Honda Civic Hybrid
    It's the impending debut of the all-new Prius-assaulting Insight hybrid that's got our hearts all aflutter over Honda's booth at the upcoming Paris Motor Show, but that's not all the automaker will be bringing with it to the City of Lights. ...

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    Paris Preview: Officially Official, Honda's new hybrid is the Insight!
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    Click above for a high-res gallery of the Honda Insight Concept digg_url = 'http://digg.com/autos/New_Honda_Insight_unveiled_Prius_fighter_on_the_lot_in_2009'; Honda is reviving an old name for its new Global Hybrid that goes on sale next spring by calling it the Insight. The new five-door ...

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    Honda's Prius-killing hybrid gets a date: April 2009
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    Click above for high-res gallery of Honda Hybrid spy shotsHybrids are hot and Honda is anxious to get in on the action that Toyota's been unable to fully quench with its Prius hybrid sedan. We expect to see the production version of Honda's new hybrid, which will apparently not be called the ...

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    Surprise! - well, not really: Insight, Prius top Consumer Reports most frugal used cars
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    If you're already stretched paper thin under the financial weight of a thirsty, expensive vehicle, getting out of it for something more fuel efficient might seem like an unattainable dream. Fear not, the smarties over at Consumer Reports have rightly pointed out that since depreciation accounts for ...

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    Honda's next hybrid could revive Insight name
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    Click above for high-res gallery of the Honda CR-Z conceptFirst Honda said it was going to press the reset button on its hybrid efforts and come out with something bolder than the Civic Hybrid. Then it laid out plans for a number of hybrids that would be priced considerably more aggressively than ...

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