honda ima

When the 2011 Honda CR-Z hits the streets this Fall, it will feature the latest iteration of the company's Integrated Motor Assist (IMA) mild hybrid system. The basic concept of IMA hasn't changed since the original Insight debuted in 1999, but it has been refined to improve performance and ...

To put it mildly, sales of the Honda Accord Hybrid never quite set the world on fire. Regardless, Japan's second largest automaker is reportedly hard at work developing its proprietary Integrated Motor Assist hybrid platform so ...