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When the 2011 Honda CR-Z hits the streets this Fall, it will feature the latest iteration of the company's Integrated Motor Assist (IMA) mild hybrid system. The basic concept of IMA hasn't changed since the original Insight debuted in 1999, but it has been refined to improve performance and efficiency while reducing overall cost.

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When the 2011 Honda CR-Z hits the streets this Fall, it will feature the latest iteration of the company's Integrated Motor Assist (IMA) mild hybrid system. The basic concept of IMA hasn't changed since the original Insight debuted in 1999, but it has been refined to improve performance and efficiency while reducing overall cost.

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2009 Honda Skydeck Concept - Click above for hi-res image gallery

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2009 Honda Skydeck Concept - Click above for hi-res image gallery

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Looking like a cross between the FCX Clarity fuel cell car and the Toyota Prius, Honda's upcoming dedicated hybrid model should come in at a cost a bit lower than current hybrid models. Part of that lower price is due to the fact that Honda has literally cut the cost of its Integrated Motor Assist (IMA) technology in half when compared to the system currently being used in the Civic Hybrid. Apparently, Honda's engineers have managed to simplify the IMA's complicated mechanicals, making it smalle

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