There is no denying that the European auto market is taking its lumps right now – just ask Peugeot – but Honda might be taking this downturn on the chin a little harder than some of the other Japanese automakers doing business on the continent. Automotive News Europe is reporting that things have gotten so bad for Honda that it will be cutting 800 workers from Swindon, England plant that builds the CR-V, Civic and Jazz (a.k.a. Fit). This will be the first time Honda has made such cut
With a goal of earning 39 million global customers across its power equipment, automobile and motorcycle line of products by 2017, Honda CEO Takanobu Ito announced a handful of exciting new models for the latter two that range from high performance to fuel efficient. While the U.S. news was essentially limited to the confirmation that the Acura RLX will be debuting in production form at the 2012 L.A. Auto Show, Honda fans in Europe have a lot more to look forward to.
Honda hasn't been profitable in Europe since 2007, and would like to break the two-percent market-share barrier in the EU and Russia. To do that, it is looking at a rival to Nissan's Qashqai. Nissan's compact CUV alone outsold the entire Honda lineup in Europe in the first nine months of this year, and by no small margin: 153,079 to 105,918.
As is generally the case, we once again find ourselves swooning over the European Honda Civic hatchback that made its world debut at the 2011 Frankfurt Motor Show. The new-for-2012 North American-spec Civic hasn't exactly resonated well with us (or the rest of the media), and while we haven't had the chance to drive the new Euro Civic, our thought is that it simply must be better than the milquetoast slab of economy car that we've been served here in the United States.