honda difficult is worth doing


Honda building up to big sequel for famous "Cog" commercial

Click above to view teaser videos after the jump Honda's famous "Cog" commercial proved that the process of making something cool is often more interesting than the cool thing itself. The Japanese automaker is going to try and wow our socks off again with a new commercial coming in June for the launch of the redesigned European Honda Accord (the same vehicle launched in the original "Cog" commercial), and in advance of its debut will be airing four short teaser ads. The teaser ads will document the process of Honda's endeavor, called ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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