The 2003 Cog commercial from Honda may have been named one of the best car commercials of all time, but an all-new spot called Hands looks to be even more entertaining even if it's digitally enhanced. The two-minute video – which starts and ends with a nod to Cog – highlights just about all facets of Honda's universe of products from passenger cars to racecars, the HondaJet to leaf blowers, motorcycles, ATVs and even Asimo.
There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda
We'll be the first to admit we weren't overly taken with the Super Bowl commercial Honda worked up featuring Matthew Broderick. The company has a long history of genuinely great advertising, and while the countless Ferris Bueller's Day Off references were clever, the ad didn't really come close to the cleverness found in the movie that inspired it. Fortunately, the company has just released a new spot chock full of... that certain something. The clip follows a spark of innovation from inception