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There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, ...
The Rose Bowl Parade has been title-sponsor free for 121 straight years, bucking the trend that's taken hold over the past couple decades. Well, that's over. Honda has apparently backed up the truck for naming rights. This year, get ready for the 122nd Rose Parade Presented by Honda. While Honda ...