Honda is looking toward the future. A new Japanese ad for the company has made its way to YouTube featuring some of the most important models in the automaker's past. From lowly bicycles and small-displacement motorcycles to the ever-sexy 1965 RA272 F1 car and perfectly proportioned S800, the ghosts of yesterday are all lined up behind the new Acura NSX Concept. The spot spends plenty of time talking about the power of dreams and determination before finally ending on the rally cry of "Let's sur
Like Elvis and Tupac before him, Apple icon Steve Jobs is showing up in all kinds of unexpected places after his passing. This latest sighting comes in a commercial for a Honda SCR 110 scooter that channels The Jobs himself. Up close, the male actor isn't a ringer, but the black turtleneck and design theme leave no doubt about his inspiration.
All Honda wanted to do was save the Earth, one gallon of gasoline at a time. It turns out, though, that in the act of saving said Earth, the Japanese automaker stepped on a few toes – namely, those of Save the Earth Enterprises, an environmental group based in the United States.
Mere hours after Honda's impressive skydiving commercial named "Jump" aired live in Europe, the plane used in the spot crashed and claimed the lives of its pilot and a skydiver. Nine other skydivers aboard the plane, a Pilatus PC-6, were fortunately able to escape before the crash. While Honda has extended its condolences to the victims' families, the automaker was apparently in no way connected to the incident. The sky divers in Honda's commercial and the production crew had all moved on by the
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