Holden begins 99�/liter fuel incentive for two years

Jeremy Korzeniewski — Tue, 02 Sep 2008 13:59:00 EST

Filed under: Car Buying, Marketing/Advertising, Holden, Australia

Click image for a hi-res gallery of the Holden Commodore SS-V

Despite the fact that capping the cost of gas didn't work out so well for Chrysler in the U.S., General Motors' Australian arm, Holden, is launching a new incentive that guarantees gas will be 99¢/liter for two years after your vehicle's original date of purchase. The system works much like the one Chrysler used: buyers get a debit card that they use when filling up their tanks. That debit card will be tied to the purchasers bank account, which will be debited a few days later for the reduced rate, regardless of how much the fuel had actually cost. If all of this sounds a bit confusing, click here for the details from Holden. We've also pasted GM's official press release after the break.

As we mentioned, a similar promotion wasn't too successful for Chrysler. There are a few differences, though. Chrysler's vehicles aren't quite class-competitive while Holden's generally are. There were also more fuel efficient vehicles to choose from in the U.S., thereby making the gas card savings a bit irrelevant. In Australia where the V8 is still king, that's not really the case. Will this new scheme make Holden's V8-powered, rear-wheel-drive vehicles sell quicker? We don't know... but we're positive that a similar deal could go a long way towards putting an Pontiac G8 GT in our own personal garages.

Gallery: Holden VE Commodore SS-V

[Source: Holden, Australian Car Advice]

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