hockey

After the culture clash between the Americans at Chrysler and the Germans at Daimler during the bad old DCX days, there has been concern that the latest European occupation of Auburn Hills could lead to similar friction. Granted, Fiat is not Mercedes-Benz, but Italian sensibilities can be quite ...

It's getting colder. The sun is setting earlier. You know what that means, folks – that's right, it's hockey season. And just as fans are gearing up for fast-pace action at arenas across the United States and Canada, so are automakers as two such companies have announced deals with National ...

Sure, Canadians might seem tame and pacifist. But not when it comes to hockey. Once the skates go on, the gloves come off. And that combative attitude has been known to spill over into the streets, particularly when the local team has been handed a tough defeat in a pivotal game. Like last ...

First, Toyota picked up sponsorship of soccer with the Chicago Fire's stadium, renamed Toyota Park. Now, Japanese automakers are making inroads into the world of professional hockey -- Honda has announced it will sponsor the National Hockey League's Anaheim Mighty Ducks' home ice. Currently known ...