After the culture clash between the Americans at Chrysler and the Germans at Daimler during the bad old DCX days, there has been concern that the latest European occupation of Auburn Hills could lead to similar friction. Granted, Fiat is not Mercedes-Benz, but Italian sensibilities can be quite dissimilar from those of most Detroiters.
It's getting colder. The sun is setting earlier. You know what that means, folks – that's right, it's hockey season. And just as fans are gearing up for fast-pace action at arenas across the United States and Canada, so are automakers as two such companies have announced deals with National Hockey League teams in the cities near their headquarters.
First, Toyota picked up sponsorship of soccer with the Chicago Fire's stadium, renamed Toyota Park. Now, Japanese automakers are making inroads into the world of professional hockey -- Honda has announced it will sponsor the National Hockey League's Anaheim Mighty Ducks' home ice. Currently known as Arrowhead Pond, the venue will be renamed for the first time in 13 years in October, when it will change over to the Honda Center. The deal represents Honda's first naming agreement.
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