Ten years since it went out of production, Land Rover has classified the original Freelander as a Heritage vehicle alongside older versions of the Range Rover, Discovery, and Defender series models.
Some companies can survive long after their founder has left the building, while others are so centered around the identity of one individual that everything unravels in their absence. And there's arguably no place that can be seen more clearly than in the Italian automobile industry.
Customization programs are nothing new in the auto industry. For a fee, they offer a chance to work directly with the manufacturer to create a one-of-a-kind vehicle for the customer. These programs, however, are usually offered by makers of the most exotic, expensive and exclusive vehicles, like Ferrari, Rolls-Royce and Porsche. It's not often that a manufacturer of, shall we say, a more humble stature, offers this type of vehicle personalization. Nevertheless, that's exactly what Fiat is doing
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