Big changes are afoot in the top ranks at BMW, as the Bavarian automaker has announced not just one, but several appointments in the top floors of its towering headquarters in Munich in what the company itself is referring as "a generational change" in its leadership.
What has BMW learned from years of electric vehicle test programs and working with Mini E drivers and the ActiveE Electronauts? According to BMW board member Herbert Diess, it's that public charging is not an important piece of the puzzle of making EVs a success. The way those early EV drivers used their vehicles told BMW that, "public infrastructure is not really very important because most people are charging their cars at home," Diess recently told Wards Auto. It's a message we've heard befor
Just how hard is it to change direction in a BMW? While driving one of the company's vehicles, you'll find little disagreement that it can be easy, even quite pleasurable. But if you're trying to change the direction of the company itself – making the idea of driving fun play nice with fuel efficiency and plug-ins – well, then it's a bit more difficult. You need to take your time, something like five years, and you need someone like Herbert Diess.