Ever wonder what it is that sparks the mind of an entrepreneur? After all, lots of people have big imaginations and great ideas, but only a relatively small number of them actually follow through, create a company and design a product. Of course, we can add Henrik Fisker to that list of entrepreneurs, and we're definitely looking forward to seeing what else springs from his fertile mind.
In some ways, the all-electric Tesla Roadster and the plug-in hybrid Fisker Karma don't compete. The difference in powertrains, which will filter down to the two compaies' lower-cost models, the Tesla Model S and Fisker's Project Nina vehicle, means that slightly different consumers are going to be interested in these cars. In other ways, though, Fisker and Tesla go head-to-head for the luxury green car market, and Tesla CEO Elon Musk isn't afraid to fan the competition flames a bit.
With his company about to announce its first U.S. plant in Delaware, CEO Henrik Fisker was in high spirits and high demand at last week's Business of Plugging In conference in Detroit. We were able to pull the busy man aside for a few minutes to ask for more information on how his company plans to make money – will they really find 5,000+ people willing to pay $89,000 for the Karma plug-in hybrid? – and how the unusual development path that the Karma has been on has been good for the
Fisker CEO Henrik Fisker feels like the automotive world is at the beginning of a renaissance, and he believes now is the first time in 40 years that start-up automakers can compete and even thrive against the established OEMs. Fisker has already began to rage against the machine with the Karma. It looks great, promises terrific performance, and it plugs into a standard socket. The tree-hugging, tarmac-punishing Karma won't even be on the road until 2010, but that isn't stopping Fisker from drea
According to Henrik Fisker, the auto industry is due for some big changes. As the only representative of a young automaker participating in the Newsweek Future of Automotive Panel Discussion at the New York Auto Show last week, Fisker was the voice of the insurgent. For example, he said that, in 2020, plug-in hybrids will cost less than $20,000. This from the man who's selling them today for $90,000. Another thing that will really change is the way that electricity is generated in America. It wi
The Orange County Business Journal has picked the crew behind the Fisker Karma as its entrepreneurs of the year. Alan Niedzwiecki, the President and CEO of Quantum, Henrik Fisker, cofounder and CEO of Fisker Automotive Inc., and Bernhard Koehler, cofounder and COO of Fisker Automotive were recognized for their efforts in starting Fisker. Six of the seven recognized executives, including the three from Fisker, were awarded for succeeding in businesses that are getting particularly hammered by the
The Wall Street Journal Magazine has published an interesting look at the battle between Tesla Motors and Fisker Automotive. The rival California startups are both trying to build premium electrically-driven cars but are taking very different approaches. The stories of the two companies have taken some strange twists and turns as Henrik Fisker was once called upon to pen the shape of what was supposed to become Tesla's second car, the Model S. Even after announcing the launch of Fisker's own com
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