Autoblog

Click above to view more high-res sketches of rejected Rams

Chrysler is in the battle of its life to regain its competitiveness here in North America, and there is perhaps no vehicle more important to becoming profitable again than the 2009 Dodge Ram. The Pentastar put in a lot of elbow grease to get this truck just right, and the end result is improved power and efficiency, more storage, and a more refined look than the current truck. We like the design of the new Ram, but the production truck unveiled in Detroit was just one of many designs sketched by Chrysler artists.

Friend of Autoblog Mike Levine at Pickuptruck.com got his hands on many of the designs that led to the Ram we'll see in showrooms this fall, and the sketches range from interesting to bizarre. If you take the photo above, for instance, you can see where Dodge was trying to conceptualize nifty storage solutions. The forward-leaning cross-hair grille and integrated bumper had already taken shape, too. Check out our gallery below that includes some exclusive pictures of rejected Rams, and visit PIckuptruck.com to see even more.


[Source: Pickuptruck]

Click above to view fanboy promo

The quintessential car chase may have been immortalized in movies like The French Connection and Bullitt, but there have been dozens of chase flicks with everything from Pontiac Trans Ams to Dodge Challengers as the star. The 1971 movie Vanishing Point served as a classic for Mopar faithful, as the film centers around a troubled car delivery guy trying to get a supercharged 1970 Challenger from Colorado to San Fransisco in 15 hours while the fuzz is on his tail.

With an all-new Challenger on the horizon, one fan took the time to make a video tribute to the muscle car vs. police movie, and the early reviews are positive. The amateur movie maker took clips from the original movie and spliced in Chrysler b-roll of the 2008 SRT Challenger for a very well produced faux promo. We were especially impressed with the effects employed to superimpose clips of the new Challenger in action over the old movie clips. Hit the jump to watch the one-minute short, and if you haven't seen the original movie, we've also embedded the original theatrical trailer for Vanishing Point. Thanks for the tip, Mitch!

[Source: YouTube]

Chrysler has released some video of the Challenger zooming around on some desert tarmac. We think that this video is from the same shoot that produced the teaser pics we all salivated over before the Challenger was officially unveiled. With that, on to the video, after the jump. Hit the gallery for more stills, while you're at it.

[Source: Chrysler]

It looks like the Hemi engine, an icon for the Chrysler Corporation, won't be included in forthcoming applications due to changing fuel economy standards. Rising gas prices have already hurt sales of vehicles featuring these engines, causing Chrysler to cut back production. Now co-president Jim Press has declared, "The Hemi is not the powertrain of the future." Similar to the direction taken by GM, Chrysler is banking on newly developed V6 powerplants to take the reigns from current V8 options. These Phoenix engines are scheduled to hit production in 2009.

The Hemi engine's downfall is its inability to adapt to features proven to increase efficiency. The large combustion chamber design and dual valve structure leads to blow-by of unburned fuel, thus producing large levels of undesired emissions. The use of dual spark plugs has improved burn in the hemispherical combustion chamber, however, it's a solution that increased cost and complexity. More modern and efficient chamber structures, unlike the Hemi, can fit four valves and utilize dual overhead camshafts. Chrysler plans to implement these features into their future V6 engines, along with cylinder deactivation and variable valve timing.

[Source: Automotive News - Sub. Req.]

The Dodge Ram is a game changer for Chrysler, with lots of new storage options, a heavily upgraded interior, available coil-sprung rear suspension and up to four more MPG than the outgoing model. We've already detailed the excitement of Chrysler's unique introduction of the new Ram, but we figured you'd like to see video of the action, as well. Only Chrysler would march 115 head of cattle up a street in downtown Detroit to welcome its new pickup. They appear on screen with about 2:00 left. Keep your eye on the herd in the background too, they get ornery and a couple can be seen crowd surfing. Check out Jim Press in his first big press conference on the Chrysler payroll, as well. He looks like a Pentastar lifer.

Detroit's sharp intake of breath over the very real possibility of increased federal fuel economy standards apparently doesn't include Chrysler's voice. CEO Robert Nardelli has told The Car Connection that rather than waste lots of time and energy opposing the likely increase to a 35 mpg fleet average, Chrysler will put its head down and get it done. Attaining the goal will not be without pain, however. Cuts will be made, and the books are still in the red.

There is hope, though, if Chrysler and parent Cerberus Capital can stick it out. A new contract with the UAW eases some of the automaker's financial burden, allowing that money to be plowed into development of more fuel efficient vehicles. There's a new two-mode hybrid system, co-developed with Daimler, GM, and BMW, which should help lift the fleet average without Chrysler abandoning their bread and butter moneymakers. With a lineup heavy in less-frugal vehicles like SUVs, trucks, and minivans, Chrysler's acknowledged the holes in their product mix and will set about plugging product into the voids. First up is the new Journey, the company's first crossover vehicle. The CUV segment is red-hot right now, so having a model to sell is a plus. Having a good model that will continue to sell well is an even bigger plus. At this point, Chrysler's facing an uphill climb.

[Source: TCC]

Some of the most valuable muscle cars in the world today come from the Chrysler group, with Challengers in some cases auctioning for hundreds of thousands of dollars. The automaker certainly does a great job of making interactive displays for auto shows, and the expertise carries over to Woodward, as well. The Chrysler group display was chock full of tuners, muscle cars, chromed Hemi engines, and things to do for the kids. We stopped by the huge display, and we've got video after the jump for you to enjoy. Take a look!

Cerberus and Chrysler are now officially linked, and to celebrate, the privately-owned automaker is kicking off a new ad campaign titled "Get ready for the next 100 years." The ads will showcase Chrysler's many accomplishments of the past while illustrating why the company will be part of the many generations to come. The folks from Auburn Hills are going all-out, including print and radio spots across the nation.

The Pentastar got creative with its print campaign, and it's dragging out the kiddies to get our attention. The ad shows three children in car seats, each dressed in clothes that illustrate what each brand is about. The Dodge kid is great, race helmet and all (too bad you can't put a car seat in a Viper). The Jeep kid is sitting in a camo'd car seat, which fits the off-road brand perfectly. The little girl in the Chrysler kiddie seat is a little less obvious, but we're guessing she stands for class and refinement. The point of the spot is to show how Chrysler is looking towards future generations of customers. Who knows, maybe these kids will wind up driving an all-electric Charger someday. Hopefully the Chrysler interiors are better by then, too.

[Source: Chrysler]

Senator Barack Obama has tossed aside the keys to his Chrysler 300C in favor of a new Ford Escape Hybrid. According to the Detroit Free Press, the senator from Illinois was lambasted for driving the a V8 300C after chastising Detroit in a May 7 speech for failing to anticipate rising oil prices that have changed consumers' buying habits.

We for one wish Obama would've kept his 300, not because we hate the environment or think his lecture to Detroit wasn't a wee bit hypocritical, but because hybrids have become nothing more than a decorative accessory for politicians on both sides of the aisle. The Freep reports that John Edwards, Chris Dodd, Hilary Clinton, Mitt Romney and Bill Richardson all have Escape Hybrids in their fleets.

What does it all mean? Nothing really, as hybrids are now politicized to the point where politicians believe owning one gives them a free pass to guilt trip the auto industry in every speech. Less pandering, more substance, please.

[Source: The Detroit Free Press]

When the Chrysler Nassau concept was unveiled at the 2007 North American International Auto Show, more than a few pundits panned the premium hatch as less than desirable. For one, there aren't a lot of hatchbacks that sell for over $20,000 in the US market, and the Nassau doesn't look cheap. It's also tough for any vehicle to follow up on the success of something as popular as the current 300C, and the Nassau concept had been labeled as a possible next-generation iteration of the RWD mobster/hip-hop sedan.

While there is little doubt in our minds that the Nassau would be in a heap of trouble trying to replace the 300C, we wouldn't be surprised if such a vehicle could serve as a softer, gentler, complimentary vehicle in a future Chrysler lineup. Our opportunity to drive the Nassau was brief, but it gave us a chance to appreciate the concept from behind the wheel, and our overall opinion is fairly positive. Hit the jump to read our test drive of the Chrysler Nassau concept.