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2013 Ram Heavy Duty seeks to obliterate rivals with claimed 30,000-pound max tow rating

Zach Bowman — Wed, 09 Jan 2013 00:01:00 EST

No one can accuse Ram of backing away from the full-size truck arms race. Chrysler has officially dropped the payload details on its 2013 Ram Heavy Duty, and the 3500 now packs a maximum trailer weight of 30,000 pounds. Chew on that number for a moment. That's 15 tons, or the equivalent of a dozen Mazda MX-5 Miata convertibles stacked on a trailer, and it's also a whopping 6,900 pounds more than the closest competitor to the Ram 3500, the Chevrolet Silverado 3500 HD. Ram engineers have cranked the truck's 6.7-liter Cummins turbo-diesel engine to a ludicrous 850 pound-feet of torque, up 50 lb-ft over the 2012 model. "Shock the world" figures, all.

Throw in a stiffer frame, stouter transfer case, beefed-up transmission and brawnier U-joints in the driveline, and you have what Ram is calling "the most capable trucks we've ever built." That includes the Ram 2500, which has seen its towing capacity swell to 18,350 lbs and its Gross Combined Weight Rating jump to 25,000 lbs. Look for the 2013 Ram 3500 HD to bow at the 2013 Detroit Auto Show, and be sure to check out the full press release below for more information.

Continue reading 2013 Ram Heavy Duty seeks to obliterate rivals with claimed 30,000-pound max tow rating

2013 Ram Heavy Duty seeks to obliterate rivals with claimed 30,000-pound max tow rating originally appeared on Autoblog on Wed, 09 Jan 2013 00:01:00 EST. Please see our terms for use of feeds.

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Video: GM produces HD pickup truck comparison tests

Chris Shunk — Tue, 05 Apr 2011 19:58:00 EST

Filed under: Truck, Videos, Chevrolet, Dodge, Ford, Diesel

Chevy Silverado HD Truck Shootout - Click above to watch the video after the break

Back in the fall, our friends over at Pickuptrucks.com pitted the diesel-equipped Chevrolet Silverado HD against the oil-burning Ford Super Duty in a battle of high-altitude acceleration. Even though the Ford behemoth holds a slight edge in horsepower and torque, the Chevrolet beat the Blue Oval machine handily in the steep-grade acceleration challenge. We'd think General Motors would be satisfied with the results, but apparently The General needed to go a step further.

GM hired independent testers from AMCI to once again put up the Silverado HD against the Ford Super Duty, and this time the Ram HD was also invited along. Naturally, GM recorded the whole thing. The three trucks battled it out with a pair of 0-60 competitions, including one with a 1,500-pound payload, and again on a seven-percent grade with a 3,000-pound payload. That's only the beginning, as the three trucks duked it out for supremacy in trailer sag, frame rigidity, passing power and braking. Since GM is broadcasting all seven competitions with a glut of Youtube videos, you can probably guess which truck reigns supreme. Still, the videos are entertaining and they're hosted by the one and only Howie Long.

Hit the jump to watch all seven videos, followed by the GM press release. You'll have to sacrifice about 30 minutes of your life to watch all seven, so if you want to pick and choose, we'll go ahead and tell you that the two 0-60 tests are our favorites.

[Source: General Motors]

Continue reading Video: GM produces HD pickup truck comparison tests

Video: GM produces HD pickup truck comparison tests originally appeared on Autoblog on Tue, 05 Apr 2011 19:58:00 EST. Please see our terms for use of feeds.

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Videos: Chevrolet releases new "Duramax & Allison" ad campaign to promote Silverado HD

Jeremy Korzeniewski — Fri, 05 Nov 2010 14:58:00 EST

Filed under: Truck, Marketing/Advertising, Videos, Work, Chevrolet, GM, GMC, Humor, Diesel

Max and Al see eye-to-eye - Click above to watch the videos after the break

General Motors' advertising department has seen quite a shakeup over the past year. GM chief marketing officer Joel Ewanick may have hand-picked San Francisco-based Goodby, Silverstein and Partners as his ad agency of choice, but the good ol' boys from Campbell-Ewald still have some tricks up their sleeves for Chevy Trucks.

The world may not completely understand how and why Chevy runs deep (to be fair, we're going to give it some time...), but nobody is going to miss the hidden meaning of GM's new "Max and Al" campaign, which features the recognizable faces of Patrick Warburton (Seinfeld, Rules of Engagement) as Max, and Craig Robinson (The Office, Last Comic Standing, Hot Tub Time Machine) as Al.

What hidden meaning, you ask? You'll see it clearly when you watch the videos, naturally, but basically what we have here is a message that GM's Duramax diesel V8 engine and Allison transmission is a time-tested and proven combination that is the thinking man's obvious choice in a segment that also includes Ford's Power Stroke and Ram's Cummins series.

There's a website (www.maxandal.com), a series of videos (which you can find after the break along with the press release) an upcoming online game and even a downloadable app that's said to be coming soon to the iPhone App Store. Oh, and what modern-day marketing campaign would be complete without a FaceBook page and a Twitter account? Not this one, that's for sure.

Check out all the facets of this far-reaching HD pickup advertising campaign and let us know what you think of it. Us? Well, let's just say Chevy's got our stamp of approval so far on this one.

[Source: General Motors]

Continue reading Videos: Chevrolet releases new "Duramax & Allison" ad campaign to promote Silverado HD

Videos: Chevrolet releases new "Duramax & Allison" ad campaign to promote Silverado HD originally appeared on Autoblog on Fri, 05 Nov 2010 14:58:00 EST. Please see our terms for use of feeds.

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Chevy challenges Ford to HD towing contest, gets turned down

Jeremy Korzeniewski — Mon, 04 Oct 2010 08:27:00 EST

Filed under: Truck, Marketing/Advertising, Work, Chevrolet, Ford, GM, Diesel

Numbers like maximum horsepower, torque and tow ratings are the heart and soul of the full-size heavy duty pickup truck segment. No shocker there. But how much reliance can consumers actually put on figures provided by the manufacturer? And, keeping in mind that the average test drive doesn't include hooking up a ten-ton trailer, how might we all get a proper frame of reference when judging one massive diesel beast with another?

Such questions may soon get an answer... other than this one, decided upon just a few weeks back. It seems that General Motors has issued a pretty straightforward challenge to Ford: a towing duel up mountain grades, followed by a comparison of factory-issued exhaust brakes on the way back down. (Sorry, Ram... guess you're not invited out to play.) Seems simple enough, no?

Here are some relevant statistics: Ford's (reflashed) 6.7-liter Power Stroke diesel V8 engine punishes the tarmac with an even 400 horsepower and 800 pound-feet of torque. That's class-leading, as GM's 6.6-liter Duramax pumps out 397 horses and 765 pound-feet. Looking at those numbers, Ford wins... right?

Not so fast, says Chevrolet Silverado Marketing Manager Tony Truelove, "Numbers on paper are fine," he said. "Let's go work these trucks in the mountains, and may the best truck win." To which Ford Trucks spokeswoman Anne Marie Gattari replied, "We challenge our trucks against the competition in grueling prove-out tests continually, and the customer gives us the results - sales leadership year after year."

That's right, The Blue Oval plainly and unsurprisingly declined Chevrolet's invitation. But the show must go on, and our friends at Pickuptrucks.com promise to be on hand in their very best black-and-white-striped shirts to serve as referees for the main event. Let's get ready to rumble!

Gallery: PickupTrucks.com Heavy-Duty shootout 2010

[Source: PickupTrucks.com]

Chevy challenges Ford to HD towing contest, gets turned down originally appeared on Autoblog on Mon, 04 Oct 2010 08:27:00 EST. Please see our terms for use of feeds.

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