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Another toy HUMMER! Ninth exclusive toy available at dealerships

Posted Aug 22nd 2006 4:59PM by John Neff
Filed under: SUVs, Etc., HUMMER



Fathers jealous of the HUMMER Happy Meal toy will no longer have to resort to ordering lunch in a colorful cardboard box to share in the fun. HUMMER announced today that a new HUMMER toy will join the current lineup of eight that the brand has been stuffing in Happy Meal boxes since the beginning of the month, but this one will only be available at HUMMER dealerships.

The new HUMMER toy is modeled after off-road racing legend Rod Hall's Team HUMMER H3 that has won its class in all 17 off-road races it's entered since being introduced in 2005, including the 2005 Baja 1000 and 2006 Baja 500. Only 250,000 Team HUMMER Rod Hall toys will be produced and you'll have to find a participating dealership to get your greasy hands on one.

(Additional pic after the jump)

[Source: GM]

Related posts:
A HUMMER in your Happy Meal
HUMMER Happy Meal hysteria

Continue reading Another toy HUMMER! Ninth exclusive toy available at dealerships

HUMMER Happy Meal Hysteria

Posted Aug 14th 2006 12:25PM by Alex Nunez
Filed under: SUVs, Marketing/Advertising, HUMMER



When McDonalds announced that it had teamed up with GM on a new HUMMER-themed Happy Meal, it seemed like a no-brainer. Kids like Happy Meals, kids like trucks, and everybody knows HUMMER. You don't need a degree in marketing to figure out that putting these elements together would be a hit for all involved.

Reading the New York Times' account of it, however, could lead one to believe that the HUMMER Happy Meal represents the end of western civilization.

In last week's article titled "Would You Like A Gas Guzzler With That?" writer Melanie Warner offers up a plodding critique of the promotion, McDonalds, and of course, GM / HUMMER. The reactions collected are so over-the-top, the article practically reads like satire.

Click through for some of the hyperbole-laden "highlights" of the article.

Continue reading HUMMER Happy Meal Hysteria

Get a HUMMER in your Happy Meal

Posted Aug 3rd 2006 6:02PM by Alex Nunez
Filed under: SUVs, Marketing/Advertising, HUMMER



Why is Ronald smiling? Because he has the new HUMMER Happy Meal toys before everyone else.

Starting tomorrow, one of eight toy HUMMERS will be packed in each "boy" Happy Meal ("girl" meals will feature Polly Pocket, so don't fret if you've got a daughter, moms and dads). The full HUMMER lineup is represented, from the now-defunct H1 to the H3T Concept pickup. There's even an alternative-fuel H2H, whose hydrogen tank glows green when the car is pushed. It also comes with "Hydrogen" decals that can be applied to the bodywork to ensure maximum political correctness.

Admittedly, the level of detail on the toys is pretty good for a meal throw-in. We might just have to take a ride over to Mickey D's ourselves...

(More Ronald, toy shots, and a press release after the jump)

[Source: GM, McDonalds]

Continue reading Get a HUMMER in your Happy Meal


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