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Toyota GT86 man ad

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.

In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.

Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

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Buy a Toyota GT86 and your wife will hate you originally appeared on Autoblog on Wed, 14 Nov 2012 19:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 scion fr-s2013 subaru brz2013 toyota gt8686brzfr-sgt 86gt86happiness brusselsreverse psychologyscionsubarutoyotatoyota gt86 advideoviral videoWed, 14 Nov 2012 19:29:00 EST http://www.autoblog.com/feed/20377844/article-comments.xml http://www.autoblog.com/feed/2012/11/14/buy-a-toyota-gt86-and-your-wife-will-hate-you/20377844/article-detail.xml 20377844 http://www.blogcdn.com/www.autoblog.com/media/2012/11/toyota-gt86-man-ad_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/11/toyota-gt86-man-ad.jpg -1 2