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halftime in america

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    Official: Chrysler's got a Grand Brand Genius on its hands

    Adweek recently held its Brand Genius awards dinner at the Edison Ballroom in New York. At the event, the "10 most memorable and innovative branding efforts" were celebrated, as well as the minds behind them. Taking top honors was Chrysler Chief Marketing Officer, Olivier François, ...

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    Video: 30 Rock spoofs Chrysler's "Halftime in America" ad

    Chrysler has gotten quite a bit of mileage out of its "Halftime in America" ad, if only for the comedic value. Saturday Night Live pulled off what was perhaps the funniest rendition of the two-minute spot, and the hits just keep on coming. This time, NBC's 30 Rock gets in on the gag, with ...

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    Video: Chrysler turns to ground game with new "Second Half" ads post Super Bowl

    Chrysler today is launching a continuation of its Halftime In America ad effort for the Ram pickup, Chrysler 300, Dodge Challenger and Jeep Wrangler. The new ads do not feature Clint Eastwood, as the February Super Bowl ad did. The Ram ad, titled "Tommy and The Ram," is a vignette that depicts ...

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    Infographic: Super Bowl ads that won and whiffed

    Seventeen days after the Super Bowl and we're still talking about the commercials. Crazy, we know, but that's how significant these ads are, and why the $3.5 million price tag for airtime during the game seems almost justified... almost. Yesterday we reported that YouTube had crowned Chrysler's ...

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    Report: Chrysler's Clint Eastwood ad named top Super Bowl car commercial [w/video]

    It's been seen by millions of viewers on television and the internet, it's been run through the political wringer on both sides of the aisle and it's been parodied by the comedians at Saturday Night Live. And, according to YouTube, Chrysler's "It's Halftime in America" ad staring Clint Eastwood ...

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    Report: "Halftime in America" primarily filmed in LA, New Orleans

    Chrysler's tagline is "Imported From Detroit," but when it came to shooting this year's Super Bowl commercial, most of the job got exported to other locales. According to The Weekly Standard, much of the footage in the Chrysler ad, starring and narrated by actor Clint Eastwood, was shot in Los ...

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    Followup: Chrysler, Clint Eastwood respond to criticism that Super Bowl ad was political

    Chrysler has found itself in a bit of tangle with the company's Super Bowl ad featuring Clint Eastwood. In it, Eastwood speaks to viewers about "Halftime in America," specifically referring to Chrysler's recovery while drawing parallels with Detroit's own resurrection. If Chrysler were hoping ...

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    Video: Chrysler debuts "Halftime in America" Super Bowl ad

    How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update. Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made ...


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