Jaguar-Land Rover is not what you'd call a volume automaker by any stretch of the imagination. But in the dozen years since it started manufacturing at its Halewood plant near Liverpool, England, the automaker has already built its millionth vehicle.
The Land Rover Range Rover Evoque is selling well here in the States. So well, in fact, that the compact utility is barely sticking on showroom lots. Dealers are reportedly struggling to get an Evoque in the hands of every customer that wants the Beckham-inspired luxury 'ute. They need more supply to meet the demands of potential customers, lest Land Rover lose said customer to a competitor.
Automakers are always attempting to show how popular their new vehicle is, but there are only two ways to truly prove a smashing hit. One is to deliver outstanding sales numbers, and the other is to experience demand so strong that new employees must be hired to help assemble them.
It's a little difficult to keep track of what's happening at Tata and JLR these days. While the XF sales continue apace and the XJ is promising, the JLR division lost £673.4 million pounds ($1.11B U.S.) last year, and parent company Tata was $520 million in the red at the end of its 2008 fiscal year. Due to those numbers and a so-far unfulfilled quest for financing, Tata has been relentlessly talking up the need to shed production workers.
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