Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign]]>http://www.autoblog.com/2008/02/08/todays-lexus-is-brought-to-you-by-the-letter-h-new-hybrid-a/http://www.autoblog.com/2008/02/08/todays-lexus-is-brought-to-you-by-the-letter-h-new-hybrid-a/http://www.autoblog.com/2008/02/08/todays-lexus-is-brought-to-you-by-the-letter-h-new-hybrid-a/#commentsFiled under: , , , ,

Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled "the power of h" and features television spots, print spreads, and other media that depicts an environment where H has given up all other pursuits for a post in the Lexus Hybrid revolution. It's clever, and we're glad that Lexus didn't actually try to trademark one of the most commonly used letters. Oh, and the ads? Let's just say its interesting to see the medium of video transmogrified into an ersatz page of text. Teaser spots and press release after the jump.

[Source: Lexus]

Continue reading Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign

Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign originally appeared on Autoblog on Fri, 08 Feb 2008 09:33:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisingcommercialshhybridlexusls600hpower of hPowerOfHprintrx400hspotstvFri, 08 Feb 2008 09:33:00 EST<![CDATA[Lexus to unveil first hybrid-only model at Detroit '09]]>http://www.autoblog.com/2008/01/16/lexus-to-unveil-first-hybrid-only-model-at-detroit-09/http://www.autoblog.com/2008/01/16/lexus-to-unveil-first-hybrid-only-model-at-detroit-09/http://www.autoblog.com/2008/01/16/lexus-to-unveil-first-hybrid-only-model-at-detroit-09/#commentsFiled under: , , , , ,

Think of the words "luxury" and "hybrid" and the name Lexus should come to mind. Toyota's luxury division offers gas-electric hybrid versions of the RX, GS and LS models, but while parent company Toyota has the hybrid-only Prius model, Lexus has yet to offer a dedicated hybrid of its own. According to Toyota's president Katsuaki Watanabe, by this time next year that will change.

Watanabe announced at the Detroit show that at the same show next year his company will unveil two new dedicated hybrid models. While one is known to be the replacement for the highly-successful Toyota Prius, the second will be Lexus' first hybrid-only model.

Few details on the Lexus hybrid are known at this point, but Toyota can't be happy to have been beaten to the punch by a comparatively tiny outfit when Fisker took the wraps off the Karma hybrid luxury sedan at the show this year. That car, however, is likely a long ways off from production, and it's technically a series hybrid like the Chevy Volt rather than a parallel hybrid like the Prius, so Toyota may still be able to lay claim to the world's first hybrid-only luxury car.

[Source: Automotive News - sub. req'd]

Lexus to unveil first hybrid-only model at Detroit '09 originally appeared on Autoblog on Wed, 16 Jan 2008 13:59:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>dedicateddetroithhybridlexusnaiasonlyWed, 16 Jan 2008 13:59:00 EST