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Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign

Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled "the power of h" and features television spots, print spreads, and other media that depicts an environment where H has given up all other pursuits for a post in the Lexus Hybrid revolution. It's clever, and we're glad that Lexus didn't actually try to ... Read more →

Lexus to unveil first hybrid-only model at Detroit '09 Noah Joseph

Think of the words "luxury" and "hybrid" and the name Lexus should come to mind. Toyota's luxury division offers gas-electric hybrid versions of the RX, GS and LS models, but while parent company ...

Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign 1 year ago on Autoblog

Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled ...

Lexus to unveil first hybrid-only model at Detroit '09 1 year ago on Autoblog

Think of the words "luxury" and "hybrid" and the name Lexus should come to mind. Toyota's luxury division offers gas-electric hybrid versions of the RX, GS and LS models, but while parent company Toyota has the hybrid-only Prius model, Lexus has yet to offer a dedicated hybrid of its own. According ...






Autoblog Podcast #152: Paukert Enhanced!

Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.

 
 

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