Are you sad you missed out on the limited-edition Fiat 500 by Gucci the first time around? Well, fear not. You, too, can once again channel your inner Jennifer Lopez and pick up one of the co-branded little hatches starting this spring – but just like last time, Fiat will only be offering the Gucci 500s for a limited time.
First, Fiat went back to the Bronx with J. Lo to advertise the 500, then it spoke to us in Italian for the first 500 Abarth ad, now it's gone back to J. Lo – again – for a spot featuring the Fiat 500C Gucci Edition. The theme is "making elegance look easy," which you can do when you have a fat budget to spend on an A-lister in your TV spots.
Fashionable Europeans demand a few staple accessories. Things like a Gucci bag, a Fiat 500 and a tiny quivering dog to put in both. Fiat may not be in the breeding business, but the first two came together when the Italian automaker teamed up with the Italian fashion house to come out with the Fiat 500 by Gucci.
Italians are very proud of their brands. From Panerai watches to Ferrari supercars, Italian luxury brands are the epitome of style. Even smaller motorized products are stylish, from the Vespa scooter on up to the Fiat 500. It's that last one that is once again partnering up with a major house of Italian fashion.
Seatbelts have been spun as fashion items before, but not like this. In an effort to counteract the low take-rate of seatbelts in the United Arab Emirates, the Salama Road Safety Public Awareness Initiative will be launching soon. The initiative will adorn the potential life savers with haute couture logos like Gucci, as well as the logos of sports teams, flags, and so on as a way to make buckling up suddenly hip to young motorists.
You've gotta love Neiman Marcus. As far as upscale department stores go, it's a motoring enthusiast's best friend. The high-end retail chain has been responsible for bringing the world – or a handful of moneyed clients, at least – a host of special edition automobiles that have included Neiman Marcus-edition BMWs, Lexus, Maseratis, Aston Martins, even "his and hers" 1970 Ford Thunderbirds.
The Paris show was the perfect venue for Lamborghini to take the wraps off the stunning special-edition Murcielago created together with famous Italian design house Versace. But that wasn't the first such crossover between the worlds of wheels and fashion. Men.Style.com, the online portal of eminent style mags GQ and Details has put together a portfolio of some of history's most memorable "designer automobiles". Most of them feature special interiors accompanied by the appropriate badging on the