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    Official: Fiat 500 Gucci Edition returns, priced from $23,750*
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    Are you sad you missed out on the limited-edition Fiat 500 by Gucci the first time around? Well, fear not. You, too, can once again channel your inner Jennifer Lopez and pick up one of the co-branded little hatches starting this spring – but just like last time, Fiat will only be offering ...

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    Video: Fiat brings J.Lo back for 500C Gucci edition ad
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    First, Fiat went back to the Bronx with J. Lo to advertise the 500, then it spoke to us in Italian for the first 500 Abarth ad, now it's gone back to J. Lo – again – for a spot featuring the Fiat 500C Gucci Edition. The theme is "making elegance look easy," which you can do when you ...

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    Official: Fiat 500 Gucci confirmed for American debut at NY Fashion Week [w/video]
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    Fashionable Europeans demand a few staple accessories. Things like a Gucci bag, a Fiat 500 and a tiny quivering dog to put in both. Fiat may not be in the breeding business, but the first two came together when the Italian automaker teamed up with the Italian fashion house to come out with the ...

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    Fiat and Gucci roll up in special new 500C
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    Italians are very proud of their brands. From Panerai watches to Ferrari supercars, Italian luxury brands are the epitome of style. Even smaller motorized products are stylish, from the Vespa scooter on up to the Fiat 500. It's that last one that is once again partnering up with a major house of ...

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    Geneva 2011: Fiat 500 by Gucci will match your fake purse
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    Fiat 500 by Gucci – Click above for high-res image gallery
    A company like Fiat has proven itself eager to take on new challenges. Dominate Italian industry? Done. Undertake a partnership with the world's largest automaker, then extract billions after pulling out? Done. Take over one of ...

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    Fiat 500 by Gucci celebrates Italian style
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    Fiat 500 by Gucci – Click above for high-res image gallery
    Chic, stylish and Italian, a car like the Fiat 500 is a natural fit for the Gucci set. But in case that wasn't obvious enough, the two Italian firms have teamed up on a special line. Spearheaded by Lapo Elkann – the rakish ...

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    UAE attempts to make seatbelts more fashionable in order to encourage use
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    Seatbelts have been spun as fashion items before, but not like this. In an effort to counteract the low take-rate of seatbelts in the United Arab Emirates, the Salama Road Safety Public Awareness Initiative will be launching soon. The initiative will adorn the potential life savers with haute ...

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    Driving Mocs from Neiman Marcus
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    You've gotta love Neiman Marcus. As far as upscale department stores go, it's a motoring enthusiast's best friend. The high-end retail chain has been responsible for bringing the world – or a handful of moneyed clients, at least – a host of special edition automobiles that have included ...

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    Fashion on Wheels
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    The Paris show was the perfect venue for Lamborghini to take the wraps off the stunning special-edition Murcielago created together with famous Italian design house Versace. But that wasn't the first such crossover between the worlds of wheels and fashion. Men.Style.com, the online portal of ...

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