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The SC 430 wasn't exactly a hot ticket item, but it was the only Lexus model available with two doors until the model was discontinued in 2010. That could change for the 2014 model year, as Inside Line reports that Lexus is primed to unleash a coupe version of the all-new GS.

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Lexus has announced a voluntary recall of roughly 650 2013 GS 350 F Sport models over a potential issue with one of the electronic control units.

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The 2013 GS is the new face of the Lexus brand, and as it turns out, that spindle-grilled mug can take a serious punch. The Insurance Institute for Highway Safety has named the GS a Top Safety Pick after the reshaped Lexus sedan held strong in front, side and rollover crash testing.

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Apparently, being the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property was just the excuse Lexus needed to get in touch with swimsuit model Tori Praver. And we can hardly blame them.

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Lexus has a redesigned GS that it truly believes can compete with the likes of the BMW 5 Series and Mercedes-Benz E-Class. So it's going where the eyeballs are with its marketing, ponying up for the brand's first-ever Super Bowl ad. Lexus' commercial is just a 30-second spot, joining the likes of Acura, Audi, Cadillac and other brands buying time during the big game.

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Given a moment's thought, it's a little surprising that Lexus, a luxury brand that changed the game, has never run an ad during the Super Bowl. But the home of L-Finesse not only has nine new or updated cars coming out this year, led by the 2013 GS, it has a new attitude, which will be "uncontained" in a 30-second spot while the Niners play the Patriots the NFL champion is decided.

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More proof that Lexus is a motivated seller when it comes to its 2013 GS 350: the base price of the rear-wheel drive model won't change from 2011. That means $46,900 (plus $875 handling) will put you into the comprehensively and vastly improved sedan – or, for any of you who might actually prefer the 2011, it means you can start licking your chops for a screaming deal. The all-wheel drive model, however, has gone up by a modest $600 to $49,450.

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If This Is The New Lexus, We Can Stop With The Pejoratives

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Lexus may have debuted the 2012 GS 350 as part of last week's Pebble Beach Concours d'Elegance festivities in California, but the automaker isn't quite done with the rollout of its new rear-wheel-drive sedan. Seen here, Lexus has just released two teasers of two more models in the GS range: the sportier looking F Sport and hybrid-enhanced GS 450h.

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It's weird for us to report on leaked photos of a car that we've already driven, but we still haven't seen the completely finished 2012 Lexus GS. The sedan will make its public debut at the Pebble Beach Concours d'Elegance this coming weekend, but it appears that photos of the unwrapped prototype has already leaked onto the web.

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2010 Lexus LS460 Sport – Click above for high-res image gallery

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InsideLine, no strangers to luxury, recently put the Hyundai Genesis up against the kind of competition the Korean automaker wants to be associated with: the Lexus GS 350. The GS 300 first came out in 1993 and had the luxury re-defining LS and ES for siblings; at the time, Hyundai was still making do with Excel, Sonata, and Scoupe, and parking any of them next to a Lexus would have laid bare the gulf. Now the marques are going head-to-head. This, ladies and gentlemen, is what we call progress.

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