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Advertising has been creeping into video games for a while now, but in most racing games is relegated to billboards that we hardly notice while whizzing by and concentrating on our line for the next turn. Codemasters, however, is working with in-game ad firm Engage to take video game advertising to ...

If current driving games have left your pulse cruising in the slow lane, then Codemasters, the company behind the well-received DiRT rally game, believes it has the racing game for you: Grid. Using an evolution of the engine from DiRT, Grid is all about racing. And if you think "racing game" ...

Equal rights activists note that, with few exceptions, motor racing is an almost entirely male-dominated sport. In fact, the vast majority of racing drivers are white men, with only a handful of pioneers like Narayan Karthikeyan, Danica Patrick and Lewis Hamilton breaking through the grid. But this ...

Buried within a GreenCarCongress article on Ford’s attendance at the recent Lifestyles of Health and Sustainability conference are some comments made by Niel Golightly, Ford’s Director of Sustainable Business Strategies, about plug-in hybrids. Golightly admits that Ford is investigating ...