Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Seyth Miersma — Mon, 25 Feb 2013 19:58:00 EST

Filed under: Classics, Sedan, Marketing/Advertising, Videos, Rolls-Royce, Luxury

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.

As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.

Continue reading Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Grey Poupon's Pardon Me Lost Footage ad airs during Oscars originally appeared on Autoblog on Mon, 25 Feb 2013 19:58:00 EST. Please see our terms for use of feeds.

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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

John Neff — Wed, 20 Feb 2013 16:58:00 EST

Filed under: Marketing/Advertising, Videos, Rolls-Royce, Humor

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.

The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.

So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

This should be an ad worthy of a potty break during January's big NFL game, as a 30-second spot during the Oscars is estimated to cost $1.7 million and the director they got has upwards of 40 Super Bowl commercials under his belt. Scroll down to watch the original ad, and we'll bring you the new one as soon as it airs during the Oscars and becomes available online.

Continue reading Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video] originally appeared on Autoblog on Wed, 20 Feb 2013 16:58:00 EST. Please see our terms for use of feeds.

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