The public radio MarketPlace focuses on the economy writ large, but when some contributors to the show decided to put together a list of the top greenwashes of 2008, three automotive-related items made the list. The team singled out GM for its "gas friendly to gas free" campaign, Shell's attempts at trying to put a green sheen on its policies, and the whole hoopla surrounding the Big Three CEOs scrapping their private jet flights and taking hybrids instead as examples of egregious greenwashing.
Toyota had an ad in Belgium that included the words "Zero emissions low." While the Prius is a model with very low CO2 emissions, they're certainly not zero and the claim has been considered misleading. The advertisement did not contain any CO2 emission or fuel consumption data, as is obliged under Belgian law, and thus violated European labeling directive 1999/94/EC. Friends of the Earth Europe's car efficiency campaigner, Jeroen Verhoeven, filed the complaint. "Car manufacturers are using 'gre
When we first heard about the new mono-fuel BMW Hydrogen 7, we were rather impressed by the extremely low emissions numbers posted by the model when tested at Argonne National Laboratory. The fact that BMW was able to reduce the emissions, boast better range and make more power as compared to their previous-generation Hydrogen 7 was pretty cool. According to Dr. Thomas Wallner, lead engineer in Argonne's hydrogen vehicle testing activities, "[The Hydrogen 7's] engine actively cleans the air. Arg
In what could either be a boon to companies which need to advertise and want to minimize their environmental impact or the ultimate in greenwashing, Brand Xperience has launched a new all-electric vehicle marketing division. Using electric trucks (look like Zap! Xebras) with what appears to be custom billboards in the bed, the company claims, "Go Green is the only mobile billboard advertising company dedicated to the sole use of all-electric, zero emissions vehicles for special events, street sa
Åslaug Haga is not only the Petroleum and Energy Minister in Norway, but she is also the chief of the ruling Center Party. As such, she is a powerful politician in a country known both for its progressiveness and a large oil industry. Perhaps it is only a little surprising then that her latest car purchase was a Th!nk electric vehicle. Not that a politician can't be an environmentalist. And indeed, during this election season, we here in America have been made well aware of the hybrid choi