In what could either be a boon to companies which need to advertise and want to minimize their environmental impact or the ultimate in greenwashing, Brand Xperience has launched a new all-electric vehicle marketing division. Using electric trucks (look like Zap! Xebras) with what appears to be custom billboards in the bed, the company claims, "Go Green is the only mobile billboard advertising company dedicated to the sole use of all-electric, zero emissions vehicles for special events, street sa
- Lascelles Linton
- Mar 3, 2008
The Detroit News, the home town paper of the American automakers, has noticed that the Geneva Motor Show has a lot of green concepts but very few green cars coming to market soon. Large SUVs are still flooding the market, the Detroit News writes, as politicians and public only see green technology demonstrations. Are we being fooled by the pretty green dangling keys?
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