Yesterday, electric vehicle pioneer Bob Beaumont passed away. For those of you who don't know, Beaumont created the Citicar (which then birthed the Comutacar) in the 1970s. Small, frugal and unlike anything else on the road, the Citicar eventually sold 2,000 units. More importantly, it gave the community of green car advocates a vehicle to rally around. The idea that plug-in vehicles are a grassroots sort of effort is something that will remain true at least through 2012, says PlugIn Cars.
Ford's trying a multi-pronged approach at raising the public's awareness of their turnaround efforts. Of course the big, glossy, traditional marketing campaigns will lead the way, but the Blue Oval's also beating the streets.