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grassroots

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    Saturn fanboys trying to save brand with petition
    1229009400

    Actually, to be more precise, www.saturnfans.com wants more than just the preservation of the Saturn brand. The Web site hopes to garner enough signatures to convince Wagoner & Company to keep Saturn in the General Motors stable. It seems a bit odd to be asking GM to keep a brand it hasn't ...

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    Bottom up? - Ford rolls out a grass-roots effort
    1167238980

    Ford's trying a multi-pronged approach at raising the public's awareness of their turnaround efforts. Of course the big, glossy, traditional marketing campaigns will lead the way, but the Blue Oval's also beating the streets. Ford is sending execs across the land to talk with community groups like ...

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