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Dodge shortens ad slogan. Grabs life, but not horns.
BrandWeek reports that Dodge is abandoning its familiar "Grab Life By The Horns" ad tagline. In its stead, the automaker will move to the shorter, simpler. "Grab Life." The reason, according to BrandWeek is to soften the brand's image to make it more palatable to potential female customers, as the original slogan apparently was too masculine in nature. The revised campaign reportedly kicks off next month. It'll be interesting to see how Dodge's new ads change to reflect this new focus, but we're not exactly sure that modifying the brand's ... Read more →
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Dodge shortens ad slogan. Grabs life, but not horns. 2 years ago on Autoblog
BrandWeek reports that Dodge is abandoning its familiar "Grab Life By The Horns" ad tagline. In its stead, the automaker will move to the shorter, simpler. "Grab Life." The reason, according to BrandWeek is to soften the brand's image to make it more palatable to potential female customers, as the ...
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