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AddHelen and John Taylor reset fuel mileage world record at 67.9 mpg

Helen and John Taylor have done it again. The husband and wife team of hyper-milers fuel stretchers have just broken their own "48 Contiguous U.S. States Fuel Economy Guinness World Record" with an average of 67.9 miles per gallon. That's quite a bit better than the duo's previous record of just over 58 mpg, and it was recorded over three weeks and more than 9,000 miles without such controversial and potentially dangerous techniques as drafting or rolling through stop signs.

22Soft, chewy fuel mileage - Goodyear introduces Assurance FuelMax tire

Low rolling resistance tires usually bring fuel economy at the expense of noise, comfort and performance. Something's got to give, and to make the doughnuts turn more easily, engineers have to crank up the amount of silica in the tread formulation, resulting in noisy, wimpy tires. Goodyear's new Assurance Fuel Max tire is a way to have your cake and eat it, too. The Assurance Fuel Max has a new tread compound designed right down to the molecules to deliver a 27% reduction in rolling resistance w

36Look at those shoes: Goodyear picked for standard Flex fitment

They're not very glamorous, but tires make or break our driving enjoyment. Ford wants to soothe drivers of its new Family Truckster Flex, so Goodyear's Assurance ComforTred tires have been specified as the original fitment for the big crossover. The Assurance ComforTred uses a special cushion layer to smooth out road imperfections, the last thing anyone wants with a Flex loaded for bear with the kids, the dog, and a fully stocked refrigerator. The Flex is obviously designed to devour large stret

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