General Motors announced today that it has aligned the sales, service and marketing of its brands into four distinct channels. They include the Chevrolet Channel; Buick-Pontiac-GMC (BPG) Channel; the Premium Channel that encompasses Cadillac; Saab and HUMMER; and what's called the Channel Support Group (CSG). Other media outlets like Automotive News insist Saturn is one of the channels, so we assume it will fall under the CSG, though it will still be lead by its current General Manager, Jill Lajdziak. One big score for the General was hiring on Mark McNabb, who comes to GM from his former position at Nissan where he was corporate vice-pres of Infiniti and the senior vice-pres of sales and marketing for Nissan North America. McNabb has been crowned the North American Vice President of the newly minted Premium Channel and will oversee sales, service and marketing for Cadillac, Saab and HUMMER. Otherwise, it seems GM has just switched around who reports to who and who is responsible for what when it comes to sales, service and marketing, hopefully in the interest of building a better automaker, but time will tell us that soon enough.
[Source: GM, Automotive News - sub. req'd]












