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    Laurence Fishburne tapped to be new voice of Cadillac

    Cadillac is no longer focused on having actress Kate Walsh ask us whether our car turns us on. Instead, the automaker is moving in a new direction and that requires a new voice. General Motors has just signed on Laurence Fishburne to become the new voice for Cadillac. The first commercial with ...

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    Report: GM poaches Hyundai marketing VP Chris Perry to head Chevy PR

    The constant churn at General Motors' U.S. marketing organization continues with the hiring of former Hyundai marketing vice president, Chris Perry (right), to run marketing for the Chevrolet brand. Perry follows former top Hyundai marketing chief Joel Ewanick over to GM just five months after ...

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    Cadillac resurrecting Art & Science ad campaign

    When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called "Art & Science." The idea behind the new design language was to ""incorporates sharp, sheer forms and crisp edges - a form vocabulary that ...

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    GM to unveil new incentives to assure buyers?

    All the bankruptcy talk surrounding General Motors hasn't helped the largest U.S. automaker on the showroom floor, as sales have dropped by over 50% in 2009. Without additional incentives, GM sales may fall further with the the Obama administration's rejection yesterday of the 100-year-old ...

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    Automakers to depend on marketing more to compete

    This story over at BrandWeek basically says that while quality among all makes is closer to equal now more than ever, some companies' sales have not improved to reflect that. Several (Hyundai was one named) blame marketing approaches for disappointing sales and hope to use new approaches to attract ...

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    GM extensively retools marketing and retail efforts

    Somewhat lost in the turmoil of GM's efforts to cut costs and trim excess manufacturing capacity have been the company's plans to make its marketing and retail distribution more efficient. Brent Dewars, VP of Sales for GM's North American operations told Reuters Thursday that the company will move ...


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