Almost a year ago, General Motors made the high-profile move of pulling its advertisements from Facebook, but now it appears that the two giants of their respective industries are back on speaking terms. Ad Age is reporting that GM is once again committing its ad dollars to Facebook, although there are few details to go on including how much the automaker plans to spend.
General Motors and Facebook have restarted talks. According to Adweek.com, Joel Ewanick, GM's head of global marketing, and Facebook global head of sales Carolyn Everson recently met during the Cannes Lions Festival of Creativity in France. Those conversations eventually led to talks between GM CEO Dan Akerson and Facebook chief operating officer Sheryl Sandberg, indicating the automaker may be interested in restarting its advertising efforts with the social media giant.
The Internets are buzzing over the upcoming initial public offering of Facebook, but General Motors doesn't seem all that impressed. The Huffington Post reports that The General has pulled its Facebook ad campaigns just days before the social media site is scheduled to officially hit the stock market.
Remember back in your college days when the more extreme among the student activists would stage sit-ins to protest this issue or that? Well, the practice has jumped from the university administration building to cyberspace, and in the process, it's made its way into the automotive sphere.